Eynesbury Estate is a residential development west of Melbourne. After Resimax Group's 2019 acquisition, they needed to rebuild search visibility and drive discovery of land options. Real estate SEO has its own rhythm. Seasonal demand, high-intent queries, and the need to build community trust before a single lot is sold.
The Problem
Post-acquisition, organic visibility needed re-establishing. The estate needed potential buyers to find available land, understand the community lifestyle, and convert. All through organic search.
What We Built
- High-intent keyword targeting. "land for sale" and real estate discovery queries
- SEO blog content establishing authority in the Melbourne property market
- Event-specific landing pages for seasonal festivals driving both online and physical engagement
- Landing page optimisation with FAQs and property information
- Long-form evergreen content for sustained visibility
The Results
- 81% increase in organic users YoY
- 213% increase in total keyword base
- 113% increase in top 3 ranking keywords
Eynesbury proved that real estate SEO is about more than just listing pages. You need to own the informational and community-building queries that buyers research months before they're ready to buy.
