# Articles Articles > Articles articles and guides from Lawrence Hitches, AI SEO consultant: practitioner walkthroughs, data-backed strategies, and how-to breakdowns. **Source:** https://www.lawrencehitches.com/category/articles/ --- September 29, 2026 AI SEO Studies: Our Research and What It Found Updated 29 September 2026. 24 published studies across six first-party datasets, on this site, on StudioHawk and on Search Engine Land. New reads are appended,.. 16 min read September 28, 2026 Fat Head Keywords: Definition, Examples, and Strategy Fat head keywords are short, high-volume search terms - typically one to two words - that attract massive traffic but face intense competition. Think "shoes,".. 6 min read September 26, 2026 Enterprise SEO Plugins: What Exists, and What Runs at Scale An enterprise SEO plugin is one of two things, and the search results blur them: a WordPress SEO plugin running on a large site, or a Claude Code plugin that.. 9 min read September 20, 2026 Claude Referral: What claude.ai/referral Means in GA4 (2026) If you're seeing claude.ai/referral in your GA4 referral report, often with a date appended like claude.ai/referral/2025-01-01, you're looking at traffic from.. 11 min read September 20, 2026 Search Engine Differences Explained As of early 2026, Google holds 88.9% of the global search engine market (StatCounter) - still dominant, but facing real competition for the first time in two.. 16 min read September 19, 2026 SEO Authority: Why It Matters When somebody of authority talks, we listen. We listen to them because they’re trusted within their area of expertise. Search engines work in a similar way... 7 min read September 19, 2026 On-Page SEO: Beginner's Guide to On-Page SEO On-page SEO is optimizing a webpage for search engines and users. Search engines like Google analyze the page's content to see if it matches a user's search.. 18 min read September 19, 2026 How to Write Meta Descriptions for SEO A meta description is the short summary (under 160 characters, ideally 140-155) that appears beneath your page title in Google and Bing search results. Google.. 10 min read September 19, 2026 Entity SEO: The Complete Guide to Entity-Based Optimisation Entity SEO is the practice of optimising content around entities, distinct, identifiable things such as people, places, brands, products, and concepts, rather.. 6 min read September 19, 2026 What SEO Tools Do SEO Specialists Use? Key Takeaways, SEO Specialist Use Tools Like: Google Keyword Planner Semrush Ahrefs Moz Screaming Frog Google Search Console Rank Math Majestic BuzzSumo Search.. 9 min read September 19, 2026 A Day in the Life of an SEO Specialist (2026) An SEO specialist spends a typical day on four kinds of work: reviewing performance data, researching keywords and search intent, producing or optimising.. 5 min read September 19, 2026 How to Learn SEO Search engine optimization (SEO) is the process of improving your website's ranking in search engine results pages (SERPs). Making specific changes to your.. 13 min read September 19, 2026 How Long Does it Take to Learn SEO? How long does it take to learn SEO? The time to learn SEO varies widely. Some can grasp the basics in 1-3 months, while others might take longer. Online.. 7 min read September 19, 2026 How to learn SEO at home? Did you know that there are over 4.6 billion people who use the internet on a daily basis? The internet has never been more popular for a very good reason... 5 min read September 19, 2026 Claude SEO Skills 101: Master Claude for SEO and Execution Claude skills are reusable AI workflows you build once and run forever. For SEO, this means you can create a skill that audits a page, another that writes.. 8 min read September 19, 2026 Claude SEO Plugins: 6 Worth Installing, With Install Lines Claude SEO plugins are the add-ons that give Claude real SEO tools: keyword and ranking data, a crawler, your Search Console, Google Trends, and audit.. 12 min read September 19, 2026 Is AI Content Bad for SEO? Google's Stance and the Practitioner Verdict AI content is not bad for SEO when the quality is high and a human verifies the facts; low-quality content fails whether a person or a model wrote it. That is.. 5 min read September 19, 2026 The Social Topical Map: One Framework for YouTube, Instagram, TikTok, X and LinkedIn Until Google shipped Search Console platform properties in July 2026, a social topical map was sound in theory but impossible to measure. A social topical map.. 5 min read September 05, 2026 AI SEO Cheatsheet AI SEO is the umbrella term for getting your brand found and cited across AI search (ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot). It encompasses.. 7 min read September 05, 2026 Google Search Algorithm Patents Cheatsheet The Google patents most useful to SEOs cluster into five groups: the foundational classics (PageRank US6285999B1, Reasonable Surfer US8117209B1, Site Quality.. 6 min read September 05, 2026 Google Search Operators Cheatsheet Google search operators are commands that filter search results with precision. The highest-value ones still working in 2026: site:, intitle:, inurl:,.. 6 min read September 01, 2026 SEO vs SEM As a SEO Specialist, understanding the differences between SEO and SEM is key to developing effective marketing strategies. This comprehensive guide will.. 5 min read August 28, 2026 History Of Search Engine Algorithms Have you ever wondered how to type a few words and get millions of answers in seconds? Search engines have revolutionized how we find information and connect.. 21 min read August 28, 2026 What Is Cloud Stacking SEO? (And Why It Is Overrated) Cloud stacking SEO is the practice of hosting HTML pages on major cloud services (Amazon S3, Microsoft Azure, Google Cloud Storage) and linking them to your.. 5 min read August 28, 2026 SEO ROI Statistics & Benchmarks When you run a business, you want to attract customers to grow and make a profit. There are two main ways to invest in this: short-term and long-term... 9 min read August 22, 2026 AI Traffic Leverage Ratio: Which Formats Earn AI Traffic The AI Traffic Leverage Ratio (ATLR) is a format's share of your AI referral traffic divided by its share of your published content. A ratio above 1 means the.. 5 min read August 22, 2026 Claude Watermark: What's Embedded and What You Can Remove Yes, Claude watermarks its text. Anthropic confirmed in August 2026 that Claude embeds an imperceptible watermark in generated text, as a transparency measure.. 7 min read July 14, 2026 Traditional PR vs Digital PR Definition The difference between traditional PR and digital PR is the channel and the payoff: traditional PR earns coverage in print, TV, and radio for brand.. 6 min read July 14, 2026 What Is Topical Authority in SEO? Definition Topical authority is the depth and breadth of trust a site earns on one subject by covering it comprehensively: the signal search engines and AI.. 7 min read July 14, 2026 What is E-E-A-T? Everything You Need to Know! Definition E-E-A-T is Google's framework for judging content quality across Experience, Expertise, Authoritativeness, and Trustworthiness: the lens its Search.. 9 min read July 11, 2026 How AI Is Changing SEO (and Whether It Is Killing It) AI is changing SEO by moving the output of search from clicks on blue links to citations inside AI-generated answers. The discipline survives; the deliverable.. 5 min read July 10, 2026 YouTube SEO Cheatsheet: Two Search Systems on One Page YouTube SEO is the practice of winning two search systems at once: YouTube's own search and Google's video surfaces (carousels, the video tab, and multimodal.. 2 min read July 10, 2026 YouTube Topical Map: Plan Your Channel With Google's New Platform Properties The data behind this comes from Search Console platform properties, Google's July 2026 feature that finally reports what your social and video posts earn in.. 9 min read June 28, 2026 How to Track AI Search Rankings (ChatGPT, Copilot & More) You cannot "rank track" AI search the way you rank track Google. There is no stable position 1 to 10 inside a ChatGPT or Copilot answer. Ask the same question.. 14 min read June 27, 2026 llms.txt Cheatsheet llms.txt is a proposed standard: a Markdown file at your domain root (yoursite.com/llms.txt) that gives AI models a curated map of your most important content... 4 min read June 25, 2026 Best Enterprise SEO Tools for 2026 Enterprise SEO tools aren't just bigger versions of standard SEO software. They're built for different problems. Managing millions of pages, coordinating.. 9 min read June 25, 2026 AEO Cheatsheet Answer engine optimisation (AEO) is making your content easy for AI engines to lift into an answer and cite. The levers: answer-first structure, declarative.. 4 min read June 25, 2026 Core Web Vitals Cheatsheet Core Web Vitals are the three Google metrics for page experience: LCP (loading), INP (responsiveness) and CLS (visual stability). The "good" thresholds, at the.. 2 min read June 25, 2026 Digital PR Cheatsheet Digital PR earns links and brand mentions by creating content journalists want to cover: original data, surveys, reactive commentary, and expert insight. The.. 3 min read June 25, 2026 Ecommerce SEO Cheatsheet Ecommerce SEO optimises an online store across its page types: product pages (unique content + product schema), category pages (the real ranking workhorses,.. 3 min read June 25, 2026 Fundamental SEO Cheatsheet SEO is the practice of getting your pages found in search by being relevant, trustworthy, and technically sound. The fundamentals break into four pillars:.. 4 min read June 25, 2026 GEO Cheatsheet Generative engine optimisation (GEO) is making your content easy for generative AI engines (ChatGPT, Gemini, Google AI Overviews, Perplexity) to surface and.. 3 min read June 25, 2026 Hreflang Cheatsheet Hreflang tells Google which language or region version of a page to serve which users. The tag is , using an.. 2 min read June 25, 2026 Link Building Cheatsheet Link building earns links from other sites to yours, the votes of confidence that still drive ranking authority. The links that count are editorial (given, not.. 3 min read June 25, 2026 MCP Servers for SEO Cheatsheet An MCP server connects Claude (or another AI assistant) directly to a live data source, so it works on your real numbers instead of guessing. For SEO the.. 3 min read June 25, 2026 Query Fan-Out: How to Win AI Search Sub-Queries Query fan-out is how AI search answers a question: instead of running your one query, the engine fires a network of background sub-queries, then grounds its.. 5 min read June 25, 2026 Redirects Cheatsheet A redirect sends a URL to a different URL. For SEO the default is the 301 (permanent), which passes full ranking equity. Use 302 only for genuinely temporary.. 3 min read June 25, 2026 Technical SEO Cheatsheet Technical SEO is the work that lets search engines and AI crawlers find, render, index and trust your pages: crawlability, indexing, site speed (Core Web.. 2 min read June 25, 2026 Toxic Backlinks Cheatsheet A toxic backlink is a link from a spammy, irrelevant or manipulative source that could harm your rankings. The signs: links from PBNs and link farms,.. 3 min read June 24, 2026 How I Ranked for AI SEO Consultant Melbourne in AI Overviews, ChatGPT, Gemini, and Claude In June 2026 my site started getting cited for "AI SEO consultant Melbourne" across every surface at once: Google AI Overviews, the classic 10 blue links,.. 4 min read June 21, 2026 Claude for SEO Cheatsheet Claude is strongest for long-form content, large technical audits, and clean JSON-LD schema. Use Opus-class models for deep audits and strategy, Sonnet for.. 4 min read June 21, 2026 Claude SEO Skills: The Complete System (Tools, Pillars, Execution) Claude SEO skills turn a repeatable SEO process into a single command you run on any page. This is the full system we run at StudioHawk across more than 1,000.. 4 min read June 19, 2026 AI Model Cheatsheet: Cutoffs, Web Access and Citations A quick reference to the major AI models in 2026: whether each browses the live web, how each cites sources, and which index it grounds in. For SEO the split.. 3 min read June 19, 2026 AI Search Engines Cheatsheet Every AI search surface in 2026, the index it grounds in, how it cites, and how to appear, in one reference. Bing powers ChatGPT Search, Copilot and.. 3 min read June 19, 2026 AI SEO Metrics and Benchmarks Cheatsheet The metrics that actually measure AI search, with real first-party benchmarks, in one reference. Track citation share (12.72% overall on this site, free in.. 4 min read June 19, 2026 GA4 for SEO and AI Referral Cheatsheet The GA4 dimensions, metrics and reports that matter for SEO and AI referral, in one reference. Session source, landing page and key events are the core. AI.. 2 min read June 19, 2026 Google Search Console Cheatsheet Every Google Search Console report that matters, and what to do with each, in one reference. The highest-ROI move is the Performance report: filter to.. 3 min read June 19, 2026 HTTP Status Codes for SEO Cheatsheet The HTTP status codes that affect SEO, in one table, with what each means for crawling and indexing. Use 301 for permanent redirects (it passes signals), 410.. 2 min read June 19, 2026 Meta Tags and HTML Head Cheatsheet for SEO Every HTML head tag that matters for SEO, with syntax, in one reference. The load-bearing ones are the title tag (~60 chars, the biggest on-page lever),.. 3 min read June 19, 2026 robots.txt, llms.txt and Crawl-Control Cheatsheet Every robots.txt directive plus the index and snippet controls beyond it, in one reference. robots.txt (User-agent, Disallow, Allow, Sitemap, Crawl-delay).. 3 min read June 19, 2026 Schema.org Structured Data Cheatsheet The structured data types that matter for SEO and AI search in 2026, with key properties and the result each unlocks. Use JSON-LD. Schema markup tells Google,.. 3 min read June 19, 2026 UTM and AI Referral Parameters Cheatsheet Every UTM parameter and every AI-referral signature you will see in GA4, in one reference. UTM parameters tag where a visit came from; utm_source and.. 3 min read June 18, 2026 AI Crawler Cheatsheet: Every Bot, User-Agent and Whether to Block It This is a quick-reference to the AI crawlers and assistant bots hitting your site in 2026: who they are, the exact user-agent, what each one actually does, and.. 5 min read June 17, 2026 I Lost 93% of My Clicks. AI Cites Me More Than Ever. One page on my site went from 1,236 clicks a month to 82 in six months. Same page. No de-indexing, no penalty, no rewrite gone wrong. Google's AI Overviews.. 9 min read June 10, 2026 Thin Content: How to Find and Fix It Thin content is any page that fails to satisfy the person who searched for it: too short, too generic, or too unhelpful to deserve a ranking. In 2026 it.. 10 min read June 10, 2026 Enterprise SEO vs Small Business SEO: Key Differences Enterprise SEO and small business SEO share the same principles but operate in completely different realities. The gap isn't just scale. It's process,.. 5 min read June 08, 2026 YouTube Shorts SEO in 2026: A Practitioner Guide YouTube Shorts SEO in 2026 means three things: ranking in YouTube search results, surviving the Shorts algorithm's first 3 seconds, and getting cited inside.. 16 min read May 23, 2026 Why are internal links important for SEO Internal links help Google rank and understand your website. By offering Google links with descriptive anchor text, you can tell Google which pages are.. 24 min read May 23, 2026 What Is Crawlability? A Technical SEO Guide for 2026 Crawlability is how easily a search engine or AI crawler can access and navigate your website's pages. If a page cannot be crawled, it cannot be indexed,.. 10 min read May 20, 2026 Ecommerce SEO: A Practitioner's Guide for 2026 Ecommerce SEO is the work of making an online store findable in search: getting product and category pages crawled, indexed, and ranked for the queries that.. 9 min read May 17, 2026 Head Terms vs Long-Tail Keywords: The Difference Explained Head terms are short, broad keywords of one to three words ("shoes", "car insurance") with high search volume and high competition. Long-tail keywords are.. 4 min read May 17, 2026 E-E-A-T Checklist for SEO (Free Template) E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google's Search Quality Rater Guidelines use to assess.. 5 min read May 16, 2026 Does SEO Require Coding? An Honest Answer for 2026 SEO does not require coding. You can run a successful SEO career, and most people in the discipline do, without writing code. A working understanding of HTML,.. 4 min read May 16, 2026 What is Generative Engine Optimization (GEO)? Generative Engine Optimisation (GEO) is the practice of optimising content to appear as a cited source in AI-generated search answers from platforms like.. 5 min read May 16, 2026 Is SEO Certification Worth It? An Honest Answer for 2026 SEO certifications are worth doing for one reason and not the other. They are a genuinely useful way to learn the fundamentals in a structured order, and most.. 6 min read May 14, 2026 Header Tags for SEO: H1-H6 Best Practices in 2026 Header tags (H1 through H6) are HTML elements that organise a page into a hierarchical outline. In 2026, they are the primary extraction signal AI search.. 11 min read May 13, 2026 Low-Hanging Fruit Keywords: How to Find and Win Them in 2026 Low-hanging fruit keywords are queries your site already ranks for at positions 11-20 (the second page of Google) with real impressions but few or no clicks... 7 min read May 13, 2026 Keyword Modifiers: How to Use Them to Rank in 2026 Keyword modifiers are words or short phrases added to a base keyword to make the search query more specific. They are how a generic head term like "hammock".. 7 min read May 11, 2026 Keyword Difficulty: What It Is and How to Use It Keyword difficulty (KD) is a 0-100 score that estimates how hard it is to rank in the top 10 results for a target keyword. It is calculated by SEO tools like.. 7 min read May 03, 2026 Crawl Budget: What It Is & Why It Matters Optimizing your website's crawl budget is key if you want search engines to quickly find and index your content. What shapes your crawl budget.What shapes your.. 10 min read May 03, 2026 Enterprise SaaS SEO Strategy Guide SEO has become a cornerstone for Enterprise SaaS companies looking to drive organic SQLs (Sales Qualified Leads) and reduce reliance on paid advertising. SEO.. 13 min read May 03, 2026 Does Bolding Keywords Help SEO Yes, bolding key terms in your content helps SEO, but only when used sparingly. Google's John Mueller confirmed in 2021 that bolding (**or **) helps..**** 7 min read May 03, 2026 What is a robots.txt file? A robots.txt file is a plain text file at the root of your site (yourdomain.com/robots.txt) that tells web crawlers which URLs they can access. In 2026 it.. 7 min read May 03, 2026 SEO eCommerce Category Pages Ecommerce category pages are the highest-leverage URLs on most online stores, they target high-volume commercial queries ("women's running shoes", "office.. 8 min read May 02, 2026 URL Redirects: How They Work URL redirection sends a visitor or search engine from one URL to another using an HTTP status code. The two redirects you'll actually use in 2026 are 301.. 10 min read April 03, 2026 Enterprise Blog Strategy: Why Your Corporate Blog Isn't Working Your corporate blog isn't a publication. And treating it like one is why it's failing. Most enterprise blogs operate on a simple model: publish 4-8 posts per.. 6 min read April 03, 2026 What Is Enterprise SEO? The Complete Guide Enterprise SEO is search engine optimisation applied to large-scale websites. Typically 10,000+ pages, multiple subdomains, and cross-functional teams that.. 6 min read April 03, 2026 Enterprise SEO Strategy: A Framework That Scales Most enterprise SEO strategies fail because they're built like small-business strategies with bigger budgets. That doesn't work. A strategy that scales needs.. 5 min read April 03, 2026 Enterprise Technical SEO: Audit Framework for Large Sites Technical SEO at enterprise scale is a different discipline. You're not checking meta tags on 50 pages. You're diagnosing crawl efficiency across millions of.. 6 min read April 03, 2026 Enterprise SEO Content Strategy at Scale Enterprise content strategy isn't about writing more blog posts. It's about building systems that produce high-quality, search-optimised content across dozens.. 5 min read April 03, 2026 Enterprise SEO KPIs: What to Measure and Report Enterprise SEO reporting fails when it looks like small-business SEO reporting with a fancier template. Your CMO doesn't care about keyword rankings. Your CFO.. 6 min read April 03, 2026 Shopify SEO Checklist: 40+ Tasks to Rank Your Store Shopify powers over 4.8 million stores globally. Most of them are invisible on Google. The platform gives you a solid foundation, but it also introduces.. 9 min read September 28, 2024 Is SEO a Good Career? SEO is a great career choice for those looking to make good money, find balance in their life and use creative skills. There's no shortage of jobs; demand is.. 8 min read September 21, 2024 Broken Links: How to Find and Fix Them When it comes to handling broken links, there are right and wrong ways to do it. Do it wrong, and you’ll make the situation worse. Do it right, and your SEO.. 6 min read September 15, 2024 Product Schema Markup Guide for SEO You found a great product keyword to rank for. You’ve created the web page, generated some backlinks, and are now on the first page of the SERP... 7 min read September 14, 2024 Introduction to Website Linking In SEO, website linking is very important. It may be one of the most important aspects of SEO alongside quality, unique content. There are three types of.. 7 min read September 09, 2024 SearchGPT Optimization Guide SearchGPT, developed by OpenAI, represents a major shift in the way we search for information online. Instead of relying solely on Google’s traditional “10.. 9 min read August 31, 2024 Pagination SEO Best Practices As your website gets bigger, pagination SEO creeps up more in conversation. And it’s understandable. A good pagination strategy can improve website speed,.. 7 min read August 17, 2024 Content Silos for SEO Content silos are like organizing a giant library, where genre, author, or topic neatly sorts every book. On a website, this translates to grouping related.. 7 min read August 17, 2024 International SEO Checklist As the doors to international opportunities swing wide open, getting a grip on international SEO is necessary in different regions. It's not just about being.. 16 min read August 10, 2024 Types of Links in SEO Explained Back then, keyword stuffing was the best way to manipulate search engine algorithms to rank your web pages. However, these days are now long gone. The four.. 12 min read July 17, 2024 The Stages of Search Engine Crawling Crawling is the initial step in a search engine finding your website's content. Without crawling, your site won't be indexed or ranked, resulting in no.. 7 min read July 06, 2024 A Simple Guide to Search Engine Indexing After a crawl, search engines need to index your web page. However, they will only index certain websites that meet their criteria so it appears in search.. 10 min read March 02, 2024 How to Do an SEO Audit An SEO audit thoroughly examines a website's infrastructure, identifying technical SEO issues, content gaps, and optimization opportunities. This structured.. 17 min read December 22, 2023 What is the Search Generative Experience? AI Overviews utilizes generative AI technology to optimize and simplify the search process. Instead of searching multiple webpages for information, it provides.. 7 min read December 16, 2023 How to Rank in SearchGPT To rank in Google's AI Overviews, focus on answering your audience's key questions with clear, concise content to gain rankings on ; use simple sentences for.. 10 min read December 02, 2023 What Is Semantic SEO? Semantic SEO optimizes for topics, not just keywords. It focuses on user intent, experience, and connections between concepts. To use an analogy, they are akin.. 9 min read October 29, 2023 SEO for Interior Design: A Comprehensive Guide In the vibrant realm of interior design, where artistry seamlessly blends with practicality, having a robust online footprint is more than just a luxury-it's.. 6 min read October 27, 2023 SERP Intent vs Search Intent.  Hey there, SEO pros! Have you ever spent hours crafting the perfect content, only to find it buried deep in Google's search results? You're not alone. But what.. 3 min read July 28, 2023 Topical Relevance in SEO: What It Means Introduction to Topical Relevance and Its Importance in SEO In the ever shifting universe of SEO, it's crucial to grasp the concept of topical relevance. Not.. 12 min read July 23, 2023 Are SEO Experts in Demand? Undeniably, the need for SEO experts persists. In fact, the demand for them is significantly high, a phenomenon that can be linked to the steady expansion of.. 5 min read July 15, 2023 What to Ask SEO Consultants Before Hiring Them When it comes to hiring an SEO consultant, knowing what questions to ask can make all the difference. In this article, we'll explore 20 key questions that can.. 5 min read July 09, 2023 What are semantically related keywords? What Are Semantically Related Keywords? Semantically related keywords are words or phrases that are conceptually linked to a main keyword or topic, enriching.. 9 min read June 18, 2023 Homepage SEO: Best Practices Guide Understanding the Importance of Homepage and Its SEO in Your Business The heart and soul of your website's success is a well-crafted, SEO-friendly homepage... 12 min read June 12, 2023 TikTok SEO: How to Rank High on TikTok TikTok is swiftly emerging as a robust social media platform for businesses and individuals aiming to engage a younger demographic. With a staggering 800.. 11 min read May 28, 2023 How Long Do SEO Changes Take? Alright, you've just rolled out some tweaks in SEO and are brimming with anticipation to observe the results of your endeavors. You're wondering, "How long do.. 3 min read May 21, 2023 Entity, Semantic & Topical SEO Guide In the vast world of digital marketing, certain terminologies can seem complex and intimidating, especially when it comes to SEO. Today, we will break down.. 5 min read May 14, 2023 Chunky Middle Keywords for SEO When it comes to SEO, finding the right balance between broad head terms and specific long-tail keywords can be a real challenge. That’s where “chunky middle.. 4 min read May 06, 2023 What Industries Need SEO the Most? As the internet continues to become a significant part of our lives, industries and businesses are looking for ways to increase their online presence. Search.. 7 min read April 29, 2023 Ecommerce SEO Statistics Ecommerce and SEO are inextricably linked as search engine optimization (SEO) plays a pivotal role in the prosperity of any ecommerce website by amplifying.. 5 min read April 22, 2023 SEO Specialist Interview Questions If you're looking to hire an SEO specialist, you'll want to ensure the candidate has the necessary skills and experience to help your website succeed. But how.. 13 min read March 18, 2023 ChatGPT Prompts for SEO ChatGPT has taken the world by storm, amassing over millions of users within a weeks of its launch. It has quickly become a hot topic on everyone's lips and as.. 7 min read February 24, 2023 Which SEO techniques should be avoided? As the search engine landscape evolves, website owners must stay on top of best practices for improving their ranking. However, it's just as important to be.. 5 min read February 16, 2023 Does SEO still work in a recession? SEO has not only made it through three major recessions and a pandemic since the early 1990s, but it has also grown as an industry exponentially. Because of.. 6 min read February 11, 2023 What Skills Required to Become SEO Specialist Are you looking to break into the world of SEO? Or Are you curious about what it takes to become a successful SEO specialist, skill-wise? Whether you are just.. 9 min read January 28, 2023 Is SEO a waste of money? In my time in SEO, working with various budgets, I've seen businesses make millions from purely SEO as a marketing strategy and not make a dime. So, is SEO a.. 4 min read January 27, 2023 What is SEO and how does it work? Search Engine Optimization (SEO) is about enhancing your website's presence on search engines like Google and Bing. It's done so that when people search for.. 28 min read January 20, 2023 How Often Does SEO Need to Be Done? Search engine optimization (SEO) is an essential part of any successful digital marketing strategy. Working in-house or within clients, conducting SEO audits.. 10 min read January 19, 2023 Is Learning SEO Worth It? Search engine optimization (SEO) is an essential part of digital marketing. It can be difficult to keep up with what works best for your website or business.. 7 min read January 06, 2023 Is SEO worth it for small businesses? Small businesses often need more resources and a tight budget. They constantly look for ways to improve their online presence and reach their target audience... 9 min read December 09, 2022 You can't change people's minds When you know someone who holds a different position than you have on an issue, your instinct may be to try to change their mind. You have strong feelings.. 5 min read November 11, 2022 The Ultimate On-Page SEO Checklist Are you looking for a simple on-page SEO checklist? Well, you've come to the right place. SEO (search engine optimization) is essential for high rankings on.. 34 min read September 21, 2022 Qualities of a Great Marketing Speaker Public speaking can be a daunting task. However, when it comes to elevating your audience's digital marketing expertise, the right speaker can make all the.. 3 min read August 11, 2022 Internal Links & Anchor Text Guide Internal links are the connective tissue of your website, linking one page to another within the same domain. The anchor text-the clickable words, phrases, or.. 3 min read July 30, 2022 Why a career in SEO There are more than 1.9 billion websites currently active on the internet. Normally, it would be next to impossible to compete with all these sites with your.. 4 min read July 29, 2022 Is It Hard to Learn SEO? Learning SEO isn't hard - it's just wide. The fundamentals can be picked up in a few weeks. Becoming genuinely competent takes 6-12 months of practice. Mastery.. 5 min read April 02, 2021 Event SEO: A Comprehensive Guide The challenge you're facing is common: people express interest in an event, like clicking "Attending" on Facebook, but then don't appear. To address this, we.. 8 min read --- *Lawrence Hitches is an AI SEO consultant in Melbourne and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. Agent edition of this site: https://www.lawrencehitches.com/md/index.md*