SEO

Stay ahead of the competition with the latest in search engine optimisation. Explore key strategies, tips, and insights that will boost your website’s performance and visibility in search engine rankings.

AI Citation Mechanics: Understanding SEO 2.0

9 min read

SEO is changing forever. Instead of traditional SERPs with links to websites, we are moving to citations in AI-generated answers. ...

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Shopify ChatGPT Integration

6 min read

Big news: OpenAI has officially started rolling out shopping features inside ChatGPT. What started as a rumour with hidden code...

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Answer Engine Optimisation (AEO): The ‘New’ Era of SEO 

10 min read

SEO has been an important marketing practice for over a decade now. However, it’s starting to change.  At the moment,...

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How to Optimise for Google AI Overviews, ChatGPT, Perplexity and Other LLMs

4 min read

Large language models (LLMs) and generative AI systems like Google AI Overviews, ChatGPT, and Perplexity are reshaping how people find...

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AI Search vs. Traditional Search Engines (Google): What’s the Differ

9 min read

Back in 2022, the “early” days of artificial intelligence (AI), many thought it was a fad. However, fast forward to...

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ChatGPT Ecommerce Optimization: How to Make Your Products Visible in ChatGPT

5 min read

AI is not just answering questions anymore. It is getting ready to take orders. If you’re an ecommerce founder, SEO...

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Why Do Some Websites Have source=chatgpt.com After Them?

6 min read

utm_source=chatgpt.com — what does this mean? It’s real. It’s happening. And if you’re in SEO, content, or digital marketing, this...

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What is Generative Engine Optimization (GEO)?

16 min read

What is generative engine optimization? Generative Engine Optimisation, or GEO, is about getting your content included in AI-generated answers, not...

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How to Show Up in ChatGPT Results

5 min read

Optimising your website for ChatGPT and other AI-driven search tools is becoming increasingly important as these technologies reshape how users...

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What is SEO and how does it work?

38 min read

If you’re a business owner, search engines are like a busy street where you want your shop (website) to be....

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