It’s 2023 and the game has changed. If you want to be a player in the world of SEO, you’ve got the start levelling up. It’s not going be easy, it’s going take hard work, dedication and a willingness to learn and adapt. It’s not just about site audits and title tags. You have to a wide range of skills, understand digital marketing as a whole. It’ll be key to keep your ear to the ground and stay ahead of the trends.
You want to be an SEO expert?
Learn the main ideas, get real-world experience and stay ahead of the curve. It’s time to rank higher than your competitors, get more traffic to your website and dominate the game.
The world is your oyster, but it’s not just going to hand it to you. You gotta go out there and grab it by the horns. So, this year, let’s make it happen. Let’s become SEO experts and crush it!
From myself as an SEO Specialist for the last 8 years and taking an SEO agency from 3 to 50 SEO strategists, we have a saying: “You have to earn your stripes” before you can call yourself an expert, and once you’re “there” maintain your skills them through tackling more challenging SEO projects, to be a constant practitioner of SEO is the key.
What is an SEO Expert?
An SEO expert, also called an SEO specialist, is a person who specialises in making websites more search engine friendly. In other words, an SEO expert knows how to use search engine optimisation (SEO) tactics and strategies to make a website more visible and bring more people to it.
An SEO expert knows how search engines work inside and out and uses this knowledge to improve a website’s ranking on search engine results pages (SERPs). This includes researching keywords, optimising meta tags and content, building backlinks, and analysing website data to track progress and make changes.
An SEO expert is a key member of any digital marketing team because they are so important for getting more people to visit a website and making it more visible online. They work to make sure that search engines can easily find a website and that it is optimised to match the search terms and keywords that the target audience uses.
In short, an SEO expert is a person who knows how to optimise websites so that they rank higher in search engines and get more traffic and attention. But first, you have to become an SEO specialist, someone who knows SEO well enough to look at websites and fix their problems.
How does someone become an SEO Specialist?
Search engine optimisation is still pretty new, so most people need to go to college for four years to learn it. But there are options for people who want to become SEO specialists.
Here are some of the most common ways people become SEO experts:
- Take a course on SEO (or several SEO courses)
- By optimising their own website, they can learn SEO.
- Work for a marketing firm.
- SEO clients to take on
- Get a degree or certification in SEO online.
- Work as an SEO person “in-house.”
SEO is always changing, so it’s important to remember that the best SEO experts are always willing to learn and change. You can become an SEO expert by learning the basics of SEO, keeping up with the latest trends and best practises, and getting experience through internships, freelance work, or working in-house.
So, I’m an SEO Specialist now. How can I become an “SEO expert”?
You need knowledge, skills, and experience to become an SEO expert. Here are a few things you can do to become an expert in SEO:
Stay Current: SEO is a field that is always changing, so it’s important to keep up with the latest trends and best practises. Follow SEO blogs written by experts and go to industry events to find out what’s new.
Find out about the technical details: SEO includes both the technical and the creative parts of making a website work better. To become an expert, you need to know a lot about technical SEO, like how to set up a website correctly, use HTML tags, and set up redirects.
Keyword research is an important part of SEO that you should know how to do. An SEO expert should be able to do in-depth keyword research to find out which keywords a website should focus on.
Build a strong foundation in analytics. If you want to be an expert in SEO, you need to know how to measure and analyse the performance of a website. This includes knowing how to use tools like Google Analytics, Google Search Console, and SEMrush.
Develop your writing skills: for SEO to work, you need good content. An SEO expert should be able to write content that is interesting and useful for both users and search engines.
Gain Experience: When you want to become an SEO expert, you can’t get around getting hands-on experience. You can get the skills and knowledge you need to do well in your field by doing internships, freelance work, or working for a company full-time.
Learning all the time: SEO is a changing field, and the rules and algorithms are always changing. It is important to keep up with the latest trends and best practises.
In conclusion, you need knowledge, skills, and experience to become an SEO expert. You can become an SEO expert if you keep up with the latest trends, learn the technical parts of SEO, understand keyword research, build a strong foundation in analytics, improve your writing skills, gain experience, and keep learning.
What skills do SEO experts need to have?
The best SEO experts have a wide range of skills and know how to do a lot of different things related to digital marketing. On the spot you’ll need to be able to dive into a website quickly with little context and forumlate quick wins:
- Find keywords with a lot of traffic and little competition.
- Simple knowledge of HTML and where and how to put keywords on a webpage
- Writing skills from intermediate to advanced
- Skill with videos, infographics, and other forms of visual content
- Ability to promote important pages and build links to them
- Learn how technical SEO affects your rankings
- Knowledge of new SEO trends and changes to the Google algorithm
To become an SEO expert, you need to learn and master these skills and keep learning and changing with the field.
Passionate About Helping Others
Becoming an SEO expert can be a highly rewarding and fulfilling career path, as it allows you to help businesses achieve their goals by improving their visibility on search engines and driving more organic traffic to their websites.
As an SEO expert, you will be responsible for optimizing websites and online content to improve their ranking on search engines. It’s a heavy burden, from experience the trust that a business will give you, and invest in your expertise with their own hard earned money requires you to be passionate about helping, and driving results.
In order to be successful as an SEO expert, you have to be willing to go above and beyond in your projects to achieve results, when you help others you’ll find in SEO amazing opportunities happen!