Available for Speaking

SEO & AI Search Speaker

Keynotes, panels, podcasts, university guest lectures, and corporate workshops. Practical frameworks from the front line of AI search. Not recycled theory.

10+
Events

5
Countries

2,000+
Campaigns

45
Awards

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Lawrence Hitches keynote at SEO Summit 2025

Spoken At

Speaking Topics

Each talk is customised to your audience. These are starting points. I'll tailor the angle, depth, and examples to your event.

Keynote / Conference

AI Search Optimisation: Getting Cited by ChatGPT, Perplexity & Google AI

AI models don't rank pages. They cite sources. How to structure content, build entity authority, and optimise for AI citation. Backed by real experiments across commercial queries.

How AI search engines decide what to cite
Content structure that earns AI mentions
Measuring AI search visibility

Keynote / Workshop

SEO in the AI Era: What Still Works and What's Changed

A practical framework for navigating the transition from traditional search to AI-powered search. What signals matter now, what's been deprecated, and how to build a dual strategy.

Traditional SEO signals that still drive results
New AI-era ranking factors
Building a strategy that works across both

Panel / Fireside

Scaling an SEO Agency: From Junior SEO to GM

The StudioHawk story. How a startup became Australia's most awarded SEO agency. Hiring, culture, operational systems, and the leadership lessons from scaling to 120+ across four countries.

Building culture in a specialist agency
Hiring and retaining SEO talent
Operational systems that scale

Workshop / Demo

Using Claude for SEO: AI-Powered Workflows

A hands-on demonstration of using Claude Code, Projects, and MCP servers to automate technical audits, content optimisation, keyword research, and internal linking at enterprise scale.