Local SEO Guide
Local SEO drives foot traffic and phone calls. For businesses with physical locations - clinics, restaurants, retail stores - local search visibility directly translates to revenue.
The local SEO landscape centres around Google Business Profiles, local pack rankings, and location-specific content. Multi-location businesses face additional complexity with consistent NAP data, location pages, and review management at scale.
Key Takeaways
- Google Business Profile optimisation is the single most impactful local SEO tactic
- Reviews matter - both quantity and recency influence local pack rankings
- Multi-location businesses need a systematic approach to maintain consistent information across all locations
- Local content should address location-specific needs, not just repeat the same page with different city names