# SEO Case Studies & Results

> 22 SEO case studies with real results. Enterprise eCommerce, international SEO, local SEO, and more. From Officeworks and QuickBooks to startups and small businesses.

**Source:** https://www.lawrencehitches.com/case-studies/

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# SEO & AI Search Case Studies

22 campaigns. Real numbers. The infrastructure I built at StudioHawk, delivered across enterprise retailers, international brands, eCommerce startups, and local businesses. Today every engagement is an AI SEO case study in the making: the same playbook, now aimed at [AI search](https://www.lawrencehitches.com/ai-search/) visibility and citations in ChatGPT, Perplexity, Claude, and [Google AI Overviews](https://www.lawrencehitches.com/how-to-rank-in-ai-overviews/). See [how I work as an AI SEO consultant](https://www.lawrencehitches.com/ai-seo-consultant/).

How I scaled the agency behind these results to $13M using AI.

Featured: StudioHawk own SEO

## Featured: Our Own SEO Campaign

APAC Search Awards 2026 Winner
How I Helped StudioHawk Rank #1 for 'SEO Agency' Across Australia

When your business is SEO, your own site is the ultimate case study. We turned a $150K investment into $850K+ in SEO-attributed revenue. The proof is in the pudding.

**~6x** ROI
**$850K+** Revenue
**248%** MQL Growth
**#1** SEO Agency AU Agency Growth Case Study
StudioHawk: From Startup to #1 Agency

"How do you build the most awarded SEO agency in Australia?" Enterprise & Big Brand

## Enterprise & Big Brand SEO

Large-scale campaigns for household-name brands with complex technical requirements.

Enterprise eCommerce SEO
          
        
Officeworks: 60% Organic Traffic Growth Through Technical SEO at Scale

**60%** organic traffic growth
          
        

          "Why can't Google crawl my React website?" International SEO
          
        
QuickBooks: 116% Non-Branded Traffic Growth Across APAC

**116%** non-branded growth
          
        

          "How do I grow organic traffic across multiple APAC markets?" International eCommerce SEO
          
        
Bondi Sands: 105% Keyword Growth in UK Through International SEO

**105%** UK keyword growth
          
        

          "How do I expand my eCommerce brand into UK and US search?" Content Publisher SEO
          
        
WhichCar: 24.6% Organic Growth Through Team SEO Training

**24.6%** traffic growth
          
        

          "How do I train my writing team to create SEO-friendly content?" eCommerce SEO

## eCommerce SEO

Online retailers from furniture to medical supplies, competing against the biggest names on smarter budgets.

Jewellery eCommerce SEO
          
        
Francesca Jewellery: 245% Online Sales Growth in 7 Months

**245%** online sales growth
          
        

          "How do I grow online sales for my jewellery store?" Furniture eCommerce SEO
          
        
B2C Furniture: 475% Organic Growth and 935% SEO ROI

**935%** SEO ROI
          
        

          "How do I compete with IKEA on a small SEO budget?" Medical eCommerce SEO
          
        
Medcart: 2,000% Organic Traffic Growth for Medical eCommerce

**2,000%** traffic growth
          
        

          "How do I build organic traffic for a brand new eCommerce site?" Health & Wellness SEO
          
        
Zea Relief: 2,429% SEO ROI Through E-E-A-T and Content Strategy

**2,429%** SEO ROI
          
        

          "How do I rank for health product keywords with strict E-E-A-T requirements?" Pet Products eCommerce SEO
          
        
Bell & Bone: 160% Organic Growth for Premium Pet Products

**160%** traffic growth
          
        

          "Can a small brand compete in eCommerce SEO on $1K a month?" Gourmet Food eCommerce SEO

### Murray River Salt: 155% Top-10 Keyword Growth and 970% Backlink Growth

970% backlink growth

          "How do I build backlinks for a niche food product brand?"
          
        

Backlink acquisition in food and lifestyle press plus a clean migration: 970% backlink growth, 155% more top-10 keywords, 21.4% click growth.

Local & Multi-Location SEO

## Local & Multi-Location SEO

From single-location clinics to 21-store franchises, winning in local search.

Multi-Location Local SEO
          
        
Gami Chicken: 160% GMB Map Views Across 21 Locations

**8.1M** GMB searches
          
        

          "How do I manage Google Business Profiles for 20+ franchise locations?" Real Estate SEO

### Eynesbury Estate: 81% Organic User Growth for Real Estate Development

213% keyword growth

          "How do I drive organic traffic to a residential property development?"
          
        

High-intent land-for-sale targeting and Melbourne property content after the Resimax acquisition: 213% keyword growth, 81% more organic users, 113% click growth.

Medical Practice Local SEO
          
        
Southgate Medical: 692% Conversion Growth Through Local SEO

**692%** conversion growth
          
        

          "How do I fix SEO damage from a previous agency?" Health Services Local SEO
          
        
Melbourne Natural Therapies: 74.9% Organic User Growth After Agency Recovery

**74.9%** organic user growth
          
        

          "My last SEO agency made things worse. How do I recover?" Education SEO

## Education SEO

Tutoring platforms and schools winning enrolments through organic search.

Education SEO
          
        
KIS Academics: 1,937% Organic User Growth Through Subdomain Migration

**1,937%** organic user growth
          
        

          "Should I merge my blog subdomain into my main site?" Education Platform SEO
          
        
LearnMate: 225% Organic Traffic Growth and #1 Rankings for 'Tutor'

**#1** for 'tutor'
          
        

          "How do I rank for ultra-competitive single-word keywords?" School SEO
          
        
Yarra Valley Grammar: 257% Goal Conversion Through School SEO

**257%** goal conversions
          
        

          "How do I get my school ranking above competitors in local search?" Recovery & Niche SEO

## Recovery, Startup & Niche SEO

De-indexing crises, manual actions, emerging categories, and creative niche strategies.

Niche SEO Strategy
          
        
National Accounts: 188% Organic Growth by Owning a Niche

**188%** organic growth
          
        

          "How do I stand out as a small business in a competitive market?" Startup SEO
          
        
Tapt: 113% Organic Growth and 608% ROI for Digital Business Cards

**608%** ROI
          
        

          "How do I rank for a product category that barely exists yet?" Industrial Services SEO

### Waverley Forklifts: 555% Organic Traffic Growth After De-indexing Crisis

555% traffic growth

          "Why did my pages get de-indexed and how do I recover?"
          
        

De-indexing triage (trailing-slash conflicts, duplicate sitemaps, plugin settings) then service-keyword expansion: 555% traffic recovery, 414% impression growth.

Google Manual Action Recovery
          
        
SnowsBest: 102% Organic Recovery After Google Manual Action

**102%** organic recovery
          
        

          "My website traffic dropped overnight. What happened?" CTA

## Want results like these?

Whether you need an eCommerce SEO overhaul, local search dominance, or recovery from a previous agency's damage. Let's talk. First consultation is free.

Get my Free AI SEO Roadmap

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*Lawrence Hitches is an AI SEO consultant in Melbourne and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. Agent edition of this site: https://www.lawrencehitches.com/md/index.md*