Show Up When Customers Nearby Search for What You Do
Local SEO is about being visible at the exact moment someone nearby is looking for you. Google Business Profile, local pack rankings, citations, reviews. For businesses that serve a geographic area, getting this right is the highest-ROI marketing investment available.
Brands I've led SEO for
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Why local businesses struggle with SEO
Most local businesses either ignore SEO entirely or hire a cheap provider that claims a Google Business Profile, builds a few citations, and disappears. That gets you started, but it doesn't get you ranking above competitors who are actively working their local presence.
Real local SEO requires ongoing attention: optimised GBP posts, consistent review generation and response, locally relevant content, and accurate NAP data across every directory. The local pack algorithm also differs significantly from organic rankings, so an agency that only does traditional SEO often misses what actually drives local visibility.
My approach to local SEO
- Google Business Profile optimisation. Complete profile setup, category selection, service areas, photos, Q&A management, and regular posts that signal ongoing activity
- Review strategy. Building systematic processes to generate more reviews and respond to them in ways that help rankings
- Location-specific content. Landing pages and blog content that targets your specific suburbs, not just generic "services in [city]" pages
- Citation management. Consistent NAP data across all relevant directories, with ongoing monitoring for inconsistencies
- Local link building. Community partnerships, local sponsorships, and industry associations that build geographic authority
- Multi-location strategy, for franchises and businesses with multiple locations, ensuring each location competes effectively without cannibalising the others
"StudioHawk has been a joy to work with. We've been very impressed with their knowledge of SEO strategy and the results have followed."
. Jordan Taylor, verified Google review ★★★★★
Why hire me directly?
Most businesses have to choose: hire a consultant and get one brain, or hire an agency and get a machine with no direct access to the person running it. When you work with me, you don't have to choose.
Every strategy call, audit, and recommendation comes from me personally. But backing every decision is the data, systems, and specialist depth of StudioHawk: Australia's, APAC's, and globally recognised #1 SEO and AI Search agency. 115 specialists. 2,000+ campaigns. The most awarded SEO operation in the country. All of it, available to your business as a flexible resource.
A full StudioHawk engagement costs significantly more and locks you into an agency model. A consultant without agency backing gives you one person's perspective. Working with me gives you both: direct access to the person who built the machine, with the ability to flex in specialist support across technical SEO, digital PR, and content exactly when you need it.
I hired the specialists, engineered the culture, and created the systems that produced 45+ industry wins at Australian, APAC, and global level. That pattern recognition, knowing what separates campaigns that compound from ones that plateau, is what I bring directly to your business.
Most agencies are still catching up. I've been building AI visibility strategies since ChatGPT Search launched and it's the primary focus of my consulting work. The businesses getting cited in AI answers right now are pulling ahead fast. That gap is still closeable, but not for much longer.
How I work
Clear from day one. No surprises.
Local Audit
Audit your GBP, citations, review profile, competitor rankings, and local content. Identify the highest-impact quick wins.
GBP Optimisation
Full Google Business Profile setup and optimisation: categories, services, photos, posts, and Q&A.
Content and Citations
Location-specific pages, local blog content, and citation cleanup across key directories.
Review and Maintain
Ongoing review management, GBP posting schedule, citation monitoring, and local performance tracking.
Results that speak
Case studies
Delivered by StudioHawk, the agency I built and run as Chief of Staff.
What working together looks like
- Strategy session first: I audit your current situation before we agree on scope
- Clear roadmap: prioritised by impact, with honest timelines
- Hands-on execution: I implement, not just advise
- Direct access: email and calls with me, not an account team
- Monthly reporting: tied to business outcomes, not vanity metrics
Investment
Start with a free 30-minute call
I'll review your situation and tell you exactly what I'd prioritise. If we're a fit, we discuss scope and investment from there.
Book Your Free CallConsulting from $156K+GST/year · Project work available
Common questions
How long does local SEO take to work?
GBP optimisation can show results within 4-6 weeks as Google processes the changes. Citation cleanup takes 2-3 months to propagate across directories. Review volume and local content take longer. Expect 3-6 months for meaningful local pack movement against established competitors.
Do I need a website for local SEO?
A website significantly improves local SEO results, but it's not mandatory to get started. Google Business Profile optimisation alone can drive meaningful visibility in the local pack. That said, location-specific landing pages are one of the highest-value local SEO tactics, so building the website alongside the GBP work is always recommended.
How do reviews affect local SEO rankings?
Significantly. Review volume, recency, rating, and response rate are all local ranking factors. Google wants to show businesses that are actively engaged with their customers. The strategy is to build a systematic process for asking satisfied customers to leave reviews, and to respond to every review promptly.
Can you help with multiple locations?
Yes. Multi-location SEO requires a more structured approach. Each location needs its own GBP profile, location-specific content, and citation profile. The risk with multiple locations is cannibalisation, where locations compete with each other. I build frameworks that ensure each location is optimised independently while supporting the overall brand authority.
Trusted by Australia's leading brands
Let's get you ranking locally
Serving a local market? Let's make sure you're showing up when customers search, and appearing in AI search results for local queries too.
Book a Free Consultation