The reference layer

SEO Cheatsheets

Dense, table-first, answer-first references built to be scanned fast by people and lifted verbatim by AI search. This is the layer AI engines ground on. Pick a cheatsheet and bookmark it.

Start here

New to SEO? Begin with the fundamentals.

Fundamental SEO Cheatsheet SEO basics in one reference: the pillars, the fundamentals checklist, and what moves rankings.

AI Search

How AI engines find, ground in, and cite your content.

AI SEO Cheatsheet The umbrella reference: AEO, GEO and LLMSEO untangled, plus the one checklist that covers them all. AI Search Engines Cheatsheet Every AI search surface, the index it grounds in, and how to appear. AEO Cheatsheet The answer engine optimisation checklist: the levers that earn AI citations. GEO Cheatsheet Generative engine optimisation: the checklist, and how GEO relates to AEO and AI SEO. AI SEO Metrics Cheatsheet The metrics that actually measure AI search, with first-party benchmarks. AI Crawler Cheatsheet The major AI crawlers, what they do, and how to control them. AI Model Cheatsheet The major AI models, whether each browses the web, and how each cites. llms.txt Cheatsheet The llms.txt format, an example, and an honest take on whether it helps.

Technical SEO

The technical references you reach for mid-audit.

Technical SEO Cheatsheet The technical checklist: crawl, index, speed, schema, and the crawl-to-index pipeline. Google Search Operators Cheatsheet Every working search operator in 2026, the dead ones, and recipes. Schema Cheatsheet The structured data types that matter for SEO and AI search, with key properties. Robots.txt Cheatsheet Every robots.txt directive plus the index and snippet controls beyond it. Meta Tags Cheatsheet Every HTML head tag that matters for SEO, with syntax. HTTP Status Codes Cheatsheet The HTTP status codes that affect crawling and indexing. Google Search Console Cheatsheet Every GSC report that matters, and what to do with each. GA4 for SEO Cheatsheet The GA4 dimensions, metrics and reports that matter for SEO and AI referral. UTM Parameters Cheatsheet Every UTM parameter and AI-referral signature you will see in GA4. Core Web Vitals Cheatsheet The LCP, INP and CLS thresholds and the fastest fix for each. Redirects Cheatsheet 301 vs 302 vs 307 vs 308, what to avoid, and the rules that protect rankings. Hreflang Cheatsheet The format, the three methods, and the return-tag rules that break most setups.

Claude for SEO

Running Claude as an execution engine for SEO.

Claude for SEO Cheatsheet Which Claude model for which SEO job, the three pillars, and when not to use it. MCP Servers for SEO Cheatsheet The data connections worth making, and how MCP, skills and projects fit together.

Reference

The foundational sources, distilled.

Google Search Algorithm Patents Cheatsheet The Google patents SEOs cite, grouped, each linking to the live patent. SEO Official Guidelines Cheatsheet Google's official guidance distilled into one reference.

Off-page SEO

Links, digital PR, and the signals that build authority.

Link Building Cheatsheet The link types that matter, the tactics ranked by value, and what to avoid. Digital PR Cheatsheet The campaign types, the process, and what journalists actually want. Toxic Backlinks Cheatsheet What makes a link toxic, how to audit, and when to actually disavow (rarely).

Ecommerce SEO

Ranking an online store across its page types.

Ecommerce SEO Cheatsheet Page types, the checklist, and the common mistakes that tank stores.

New cheatsheets ship regularly. Each one owns a single high-demand query and answers it first, so it works as a fast human reference and a clean source for AI search. See how AI search engines ground in content, or start with Claude SEO skills to build them faster.