SEO Articles - Lawrence Hitches

SEO Articles

Expert Insights, Proven Strategies, and Practical Tips and Tricks from an Award-Winning SEO Consultant

How to Rank in Google’s AI Mode: What You Need to Know

Not sure what Google’s new AI Mode means for your site? Here’s what it does, why it matters, and what...

How ChatGPT Search Compares to Google (Traditional Search Engines)

ChatGPT’s search capabilities differ significantly from traditional engines like Google or Bing. This guide explains how AI-powered conversational search compares...

How to Perform Claude AI Citation SEO for AI Visibility

Anthropic’s Claude is designed as a trust-first, research-grade enterprise AI assistant, built to develop trusted and credible information from external...

Structured Data for AI Search Engines

Structured data and schema markup are essential for SEO. However, now, it’s not just something that helps you appear in...

How to Appear In Google AI Overviews: Show Up More in Citations

Google’s AI Overviews are completely changing the SEO game. Instead of ranking high on the SERP, being cited in the...

AI SEO Optimization: A Technical SEO Guide

The way users search is changing. Instead of traditional search, more and more individuals are using AI-generated search. It’s easy,...

How to Rank in Microsoft Copilot

Microsoft Copilot is on the entire Microsoft ecosystem, from Bing Chat to Edge, Windows 11, and Microsoft 365 apps. It’s...

ChatGPT SEO to Appear More in AI Search

Search is changing, and fast. Users are no longer limited just to traditional SERPs, they have access to zero-click search,...

Enhancing E-E-A-T for AI: Complete 101 Guide

The concept of E-E-A-T came about in 2022, and it’s a framework to determine the credibility of content on Google. ...

Building Topical Authority and Content Clusters for AI Ranking

Like traditional search engines, AI search engines love topic hubs. When citing websites, they don’t just look for keywords, they...

Keyword Research for AI Search Engines

AI chatbots, voice assistants, and Google’s AI overviews have changed SEO in Answer Engine Optimisation (AEO). This, with the rise...

AI Citation Mechanics: Understanding SEO 2.0

SEO is changing forever. Instead of traditional SERPs with links to websites, we are moving to citations in AI-generated answers. ...

Load More Articles