Hi, I’m Lawrence 🐧
You’re aware that SEO could be the next big play for your business,
Researching online makes it easy to see how much more there is to SEO than setting up title tags and meta descriptions on a couple of pages. The outcomes can be incredible given the right strategy and execution through experience working on campaigns.
What does an organic SEO consultant do?
An organic SEO Consultant is more than just a technician. They are strategists, project managers, and analysts who come up with creative solutions to complex problems.
They understand how people use search engines and have a deep knowledge of how the algorithms work. This helps them troubleshoot issues and create strategies to improve your website’s visibility in the SERPs.
An excellent organic SEO consultant will also strongly understand content marketing and copywriting. They will be able to help you create content that is not only keyword-rich but also engaging and informative. This will help you attract more visitors to your site and convert more of them into customers or clients.
How to hire an SEO consultant?
Not all SEO consultants are created equal. To ensure you’re hiring the right person for the job, there are a few things you should take into consideration.
First and foremost, you’ll want to make sure the person you’re considering hiring has experience with SEO. This may seem like a no-brainer, but you’d be surprised how many people try to hire someone who knows nothing about SEO in hopes that they’ll learn as they go. This is a recipe for disaster. Not only will you likely end up paying for subpar results, but you could also damage your website if the person doesn’t know what they’re doing.
Understanding of How the Algorithms Work
It’s not enough for the person you’re considering hiring to have experience with SEO. They should also have a good understanding of how the algorithms work. This will come in handy when troubleshooting issues and devising strategies for improving your website’s Visibility.
SEO Strategies for Improving Visibility
When interviewing candidates, ask them about the specific strategies they recommend for improving your website’s Visibility in the SERPs. If they cannot give you a straight answer, likely, they don’t know what they’re doing.
Ability to Create Keyword-Rich Content
In addition to having experience with SEO and an understanding of how the algorithms work, the person you hire should also be able to create keyword-rich content. This is essential for attracting visitors to your site and converting them into customers or clients.
You must be able to communicate effectively with the person you hire. Be sure to ask about their communication style and frequency before deciding. It would be best if you also inquired about their availability in case you need to contact them outside regular business hours.
How do I find a good SEO consultant?
By taking the time to consider the above factors, you can be confident you’re hiring the right person for the job.
I’ve been working in search for nine years, starting with Bing search. I helped improve their algorithm and then moved on to help SMEs get SEO tactics in place to reach more customers on search engines such as Google.
This work has led me to work with some big-name brands, such as Mecca, The Good Guys, New Balance, Petstock, and Hello Fresh – just to name a few. And it’s also led StudioHawk to win multiple SEO awards, including Best SEO Agency in Australia, APAC, and Globally.
Get in touch today
When you’re ready to take your business to the next level, the team at StudioHawk has professionally trained organic SEO consultants such as training sessions, SEO auditing, website migrations, SEO strategy roadmaps, and much more.