Hi, I’m Lawrence, a Melbourne based SEO Consultant

I’m here to help you achieve SEO success through my experience in organic search growth as an SEO Consultant in Melbourne and digital marketing expert at StudioHawk. My vision is to help as many people reach the unexpected through teaching SEO skills and insights into the SEO space.

SEO Consultant Melbourne

You’re aware that Search Engine Optimisation could be the next big play for your business.

Researching online makes it easy to see how much more there is to SEO than setting up title tags and meta descriptions on a couple of pages. The outcomes of working with a professional SEO consultant that provides SEO services can be incredible given the right strategy and execution through experience working on campaigns, and an effective SEO Strategy.

Through engaging with me, you’ll get access to the team of myself and the SEO specialists at StudioHawk, an experienced SEO agency.

What does an SEO consultant do?

An organic SEO Consultant is more than just a tech head. They are SEO strategists, project managers, and analysts who come up with creative solutions to complex problems. It’s what I do for a living that has experience optimising websites for keyword rankings in search results.

They understand how people use search engines and have a deep knowledge of how the algorithms work. It helps them troubleshoot issues and create strategies to improve your website’s Visibility in the SERPs and organic search.

An excellent organic SEO consultant will also strongly understand content marketing and copywriting. They will be able to help you create content that is not only keyword-rich but also engaging and informative. This will help you attract more visitors to your site and convert them into customers or clients.

It starts with an initial SEO audit to assess where the website can growth in organic search results and create an SEO strategy roadmap to move the needle for your online business.

An Experienced SEO Consultant for Your Business

Not all SEO consultants are created equal. To ensure you’re hiring the right person for the job, there are a few things you should take into consideration:

SEO Experience

First and foremost, you'll want to make sure the person you're considering hiring has experience with SEO. This may seem like a no-brainer, but you'd be surprised how many people try to hire someone who knows nothing about SEO in hopes that they’ll learn as they go. This is a recipe for disaster. Not only will you likely end up paying for subpar results, but you could also damage your website if the person doesn't know what they're doing the SEO efforts required. A freelance SEO consultant will have the SEO tools, link building strategy, website development, and ecommerce site experience to get you relevant traffic for an affordable SEO cost.

Understanding of How the Algorithms Work

It's not enough for the person you're considering hiring to have experience with SEO expertise. They know how the algorithms work. This will come in handy when troubleshooting issues and devising strategies. They also know how Google ads can impact organic traffic results, technical SEO, local SEO, WordPress SEO, conversion rate optimisation, content creation, and can create monthly reports to report on the best SEO wins.

SEO Strategies for Improving Visibility

Ask them about the specific strategies they recommend for improving your website’s Visibility in the SERPs. If they cannot give you a straight answer, likely, they don’t know what they’re doing.

Ability to Create Keyword-Rich Content

In addition to having experience with SEO and an understanding of how the algorithms work, the person you hire should also be able to create keyword-rich content. This is essential for attracting visitors to your site and converting them into customers or clients, in depth knowledge and a keyword research process is a cornerstone of a digital marketing strategy.

Communication Skills

SEO experts must be able to communicate effectively with the person you hire. Be sure to ask about their communication style and frequency before deciding. It would be best if you also inquired about their availability in case you need to contact them outside regular business hours. They can communicate what's going on with the search engine results pages, changes in Google rankings, and how search engines work, other search engines too like Bing.

Why Hire Lawrence Hitches As Your SEO Consultant?

By taking the time to consider the above, you can be confident you’re hiring the right person for the job as an SEO Consultant in Australia.

I’ve been working in search for eight years, starting with Bing search. I helped improve their algorithm and then moved on to help SMEs get SEO tactics to reach more customers on search engines such as Google – in that time winning the Young Search Professional of the Year awarded for being an SEO expert, from the Semrush Awards and Best Online Marketing Campaign for Legal Services

Worked on amazing SEO projects for big-name brands with the SEO specialist team at StudioHawk, such as New Balance, Reece Group, Mecca, Petstock, Nature’s Way, and Hello Fresh – to name a few. And it’s also led our agency, StudioHawk, to win multiple SEO awards, including Semrush Awards’ Best Marketing Agency, Global Search Awards: Best Large SEO Agency in 2021, APAC Search Awards Best Large SEO Agency 2022 & 2023,

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