Lawrence Hitches | AI SEO Consultant Melbourne

Brands whose SEO was built by the agency I run

What I Do

Consultant access. Agency depth. Both, together.

Most businesses choose between a consultant (one brain, direct access) or an agency (a full team, filtered through account managers). Working with me gives you both.

My focus is AI search visibility: making sure your brand gets cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot alongside traditional Google rankings.

AI Search Visibility

Get cited by ChatGPT, Perplexity, and Google AI Overviews alongside your Google rankings.

Technical SEO

Site speed, crawling, indexing, schema. The foundation everything else is built on.

Ecommerce SEO

Product and category page optimisation at scale for online retailers.

Digital PR & Link Building

Earning authority through data-driven campaigns and media coverage.

Case Studies

Real results from campaigns I led

The infrastructure I built at StudioHawk. The proof is in the pudding.

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APAC Search Awards 2026 Winner

StudioHawk: How We Ranked #1 for 'SEO Agency' Across Australia

~6x ROI on a $150K investment. 248% MQL growth. #1 rankings in Sydney, Melbourne, and nationally.

6x ROI $850K+ Revenue 248% MQL Growth #1 SEO Agency AU

Enterprise eCommerce SEO

Officeworks

60% organic traffic growth

"Why can't Google crawl my React website?"

International SEO

QuickBooks (Intuit)

116% non-branded growth

"How do I grow organic traffic across APAC markets?"

International eCommerce SEO

Bondi Sands

105% UK keyword growth

"How do I expand my brand into UK and US search?"

Furniture eCommerce SEO

B2C Furniture

935% SEO ROI

"How do I compete with IKEA on a small budget?"

Medical eCommerce SEO

Medcart

2,000% traffic growth

"How do I build traffic for a brand new eCommerce site?"

Education Platform SEO

LearnMate

#1 for 'tutor'

"How do I rank for ultra-competitive single-word keywords?"

Recognition

Built the most awarded SEO agency in Australia

45 industry awards. Here are the highlights from the agency I built and run.

2021

Young Search Professional of the Year

Semrush Search Awards

2019, 2023

Best Marketing Agency

Semrush Search Awards (won twice)

2022, 2026

Best Large SEO Agency APAC

APAC Search Awards (4x winner)

2021

Best Global Large SEO Agency

Global Search Awards

2025

Best Large Agency of the Year

Global Agency Awards

2026

Best Use of Data (Own SEO)

APAC Search Awards

View full awards history →

By the Numbers

The numbers behind the agency

45+ Industry awards

2,000+ Campaigns managed

120+ Team members

4× Best Large SEO Agency APAC

Read the StudioHawk story →

Client Feedback

What clients say

Feedback from campaigns delivered by the team I built at StudioHawk.

Wasif Kasim SEO Partner

★★★★★

"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."

Madhu Malhotra
Officeworks

★★★★★

"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."

Mathew Walker
Petstock

★★★★★

"The Studiohawk team are experts in the field. Down to earth, easy to deal with and get things done."

Marco Rocha
Weber

★★★★★

"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."

Rhyanna Cardillo
Aje and AJE Athletics

★★★★★

"You guys worked and worked seriously hard to get us answers to complex problems."

Omar Ahmed
HealthEngine

★★★★★

"The StudioHawk team have been trusted partners of ours over the last 2 years."

Chris Kirton
RYOBI

4.9 stars from 240+ Google reviews

Recent articles

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Articles SEO June 08, 2026

YouTube Shorts SEO in 2026: A Practitioner Guide

YouTube Shorts SEO in 2026 means three things: ranking in YouTube search results, surviving the Shorts algorithm's first 3 seconds, and getting cited inside..

16 min read

June 08, 2026

Where Does ChatGPT Get Its Data From?

ChatGPT gets its information from two places: a massive pre-trained dataset with a knowledge cutoff, and real-time web browsing via ChatGPT Search. That..

7 min read

SEO June 05, 2026

How to Measure AI Search Traffic in GA4

You measure AI search traffic in Google Analytics 4 by filtering for known AI referral parameters, primarily utm_source=chatgpt.com, perplexity.ai, bing.com..

9 min read

Articles SEO June 05, 2026

claude.ai/referral Traffic: What It Is and How to Track It in GA4

If you're seeing claude.ai/referral in your GA4 referral report, often with a date appended like claude.ai/referral/2025-01-01, you're looking at traffic from..

7 min read

Uncategorized May 30, 2026

Google vs Bing in 2026: An Honest Comparison

Google holds ~90% of global search. Bing holds ~5% globally and ~14% on US desktop. Those numbers alone tell most of the story. But the story changed in 2026...

8 min read