AI SEO Consultant

When your buyers ask AI who to trust, your brand should be the answer.

Lawrence Hitches, AI SEO consultant helping brands appear in AI Overviews, AI Mode and ChatGPT, and Chief of Staff at StudioHawk. We've been named Australia's best SEO agency seven times, won 45+ industry awards, and driven billions in revenue for the brands we work with. Work with me and you get that engine behind every recommendation.

Lawrence Hitches speaking at eCommerce Growth Summit

Brands whose SEO was built by the agency I run

Officeworks QuickBooks Kogan NBN Kathmandu Bondi Sands New Balance Petstock The Good Guys City Beach Weber Semrush Employment Hero Koala Living Ryobi HubSpot MoneyMe AJE Brand Collective Shiels Meat and Wine Co Kip and Co CivilMart PEXA Officeworks QuickBooks Kogan NBN Kathmandu Bondi Sands New Balance Petstock The Good Guys City Beach Weber Semrush Employment Hero Koala Living Ryobi HubSpot MoneyMe AJE Brand Collective Shiels Meat and Wine Co Kip and Co CivilMart PEXA

Featured on

Moz Semrush Search Engine Land

Spoken at

Phuket Summit Shenzhen SEO Conference SEO Mastery Summit SEOCon Forum Bali Digital Marketers Australia Entrepreneurs' Organisation

See the full speaking history →

What I Do

Consultant access. Agency depth. Both, together.

Most businesses choose between a consultant (one brain, direct access) or an agency (a full team, filtered through account managers). Working with me gives you both.

My focus is AI search visibility: making sure your brand gets cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot alongside traditional Google rankings.

Recognition

Built the most awarded SEO agency in Australia

45 industry awards. Here are the highlights from the agency I built and run.

2021

Young Search Professional of the Year

Semrush Search Awards

2019, 2023

Best Marketing Agency

Semrush Search Awards (won twice)

2022, 2026

Best Large SEO Agency APAC

APAC Search Awards (4x winner)

2021

Best Global Large SEO Agency

Global Search Awards

2025

Best Large Agency of the Year

Global Agency Awards

2026

Best Use of Data (Own SEO)

APAC Search Awards

View full awards history →

By the Numbers

The numbers behind the agency

45+ Industry awards
2,000+ Campaigns managed
120+ Team members
Best Large SEO Agency APAC

Read the StudioHawk story →

Client Feedback

What clients say

Feedback from campaigns delivered by the team I built at StudioHawk.

Wasif Kasim SEO Partner

★★★★★

"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."

Madhu Malhotra
Officeworks
★★★★★

"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."

Mathew Walker
Petstock
★★★★★

"The Studiohawk team are experts in the field. Down to earth, easy to deal with and get things done."

Marco Rocha
Weber
★★★★★

"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."

Rhyanna Cardillo
Aje and AJE Athletics
★★★★★

"You guys worked and worked seriously hard to get us answers to complex problems."

Omar Ahmed
HealthEngine
★★★★★

"The StudioHawk team have been trusted partners of ours over the last 2 years."

Chris Kirton
RYOBI

4.9 stars from 240+ Google reviews

Recent articles

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Uncategorized August 22, 2026

What Gets Cited in AI Search Is Not What You Think

The content that gets cited most in AI search is interactive: tools, templates and calculators earn 7.5 times their share of AI referral traffic. That number..

5 min read
Articles SEO August 22, 2026

AI Traffic Leverage Ratio: Which Formats Earn AI Traffic

The AI Traffic Leverage Ratio (ATLR) is a format's share of your AI referral traffic divided by its share of your published content. A ratio above 1 means the..

5 min read
Articles SEO August 22, 2026

Claude Watermark: What's Embedded and What You Can Remove

Yes, Claude watermarks its text. Anthropic confirmed in August 2026 that Claude embeds an imperceptible watermark in generated text, as a transparency measure..

7 min read
August 15, 2026

Google AI Mode Traffic in GA4: What Shows Up (and How to Actually Track It)

Google AI Mode traffic does not appear as a separate source in GA4. When someone clicks a link inside a Google AI Mode answer, it shows as google / organic in..

8 min read
August 15, 2026

Perplexity Referral Traffic in GA4: What It Is and How to Track It

perplexity.ai / referral in GA4 means a user clicked a citation link inside a Perplexity answer and landed on your site. Unlike ChatGPT, which appends..

7 min read
AI Search & Visibility August 15, 2026

How to Rank in Microsoft Copilot

Microsoft Copilot is embedded across the entire Microsoft ecosystem - Bing, Edge, Windows, Microsoft 365, and Teams. When a user asks Copilot a question, it..

12 min read
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Whether you need an AI search audit, a technical SEO overhaul, or a full organic growth strategy, let's talk. First consultation is free.

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