Links and Coverage That Actually Move Rankings
Links still matter. Buying them is a race to the bottom, and guest post outreach is saturated. Digital PR earns coverage and links from real publications by creating stories worth writing about. Data-driven campaigns that build authority and generate press coverage as a byproduct.
Brands I've led SEO for
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Why traditional link building is dying
Guest post outreach is saturated. Every editor gets 50 identical pitches a day. Most guest post links now come from low-authority content farms with no real audience. Directory submissions are worthless. PBN links are a manual penalty waiting to happen.
Google is getting significantly better at identifying manipulative link schemes. The agencies still building sustainable organic growth through links have shifted to digital PR, creating data, stories, and expert angles that journalists actually want to cover. The links come as a byproduct of genuine media interest.
How digital PR works
- Data-driven campaigns. Original research, surveys, and data analysis that creates genuinely newsworthy stories relevant to your industry
- Expert commentary. Positioning you as a go-to source for journalists covering your category, generating ongoing coverage opportunities
- Reactive PR. Responding to breaking news and trending topics with expert takes that land coverage and links quickly
- Content-led link building. Creating genuinely useful resources such as tools, calculators, and research that attract links naturally over time
- Media relationships. Building long-term relationships with journalists and editors who come back for comment repeatedly
Coverage earned through digital PR at StudioHawk includes 7News, 9News, Body+Soul, Vanity Fair, House Beautiful, The Sun, and Daily Express: real publications with real audiences.
"We've been working with Clea and Georgia from StudioHawk on digital PR for our ecommerce brand and couldn't be happier. Real placements, real results."
. Anthony Baxter, verified Google review ★★★★★
Why hire me directly?
Most businesses have to choose: hire a consultant and get one brain, or hire an agency and get a machine with no direct access to the person running it. When you work with me, you don't have to choose.
Every strategy call, audit, and recommendation comes from me personally. But backing every decision is the data, systems, and specialist depth of StudioHawk: Australia's, APAC's, and globally recognised #1 SEO and AI Search agency. 115 specialists. 2,000+ campaigns. The most awarded SEO operation in the country. All of it, available to your business as a flexible resource.
A full StudioHawk engagement costs significantly more and locks you into an agency model. A consultant without agency backing gives you one person's perspective. Working with me gives you both: direct access to the person who built the machine, with the ability to flex in specialist support across technical SEO, digital PR, and content exactly when you need it.
I hired the specialists, engineered the culture, and created the systems that produced 45+ industry wins at Australian, APAC, and global level. That pattern recognition, knowing what separates campaigns that compound from ones that plateau, is what I bring directly to your business.
Most agencies are still catching up. I've been building AI visibility strategies since ChatGPT Search launched and it's the primary focus of my consulting work. The businesses getting cited in AI answers right now are pulling ahead fast. That gap is still closeable, but not for much longer.
How I work
Clear from day one. No surprises.
Brand and Link Audit
Analyse your current link profile, identify authority gaps, and assess which PR angles are most likely to land coverage in your niche.
Campaign Planning
Design 2-3 data-driven PR campaigns per quarter with specific media targets, publication tier goals, and link objectives.
Outreach and Placement
Pitch stories to targeted journalists and publications. Build relationships, not just transactional pitches.
Reporting
Track coverage placements, link acquisition, domain authority growth, and ranking impact. Transparent reporting on what landed.
Results that speak
Case studies
Delivered by StudioHawk, the agency I built and run as Chief of Staff.
What working together looks like
- Strategy session first: I audit your current situation before we agree on scope
- Clear roadmap: prioritised by impact, with honest timelines
- Hands-on execution: I implement, not just advise
- Direct access: email and calls with me, not an account team
- Monthly reporting: tied to business outcomes, not vanity metrics
Investment
Start with a free 30-minute call
I'll review your situation and tell you exactly what I'd prioritise. If we're a fit, we discuss scope and investment from there.
Book Your Free CallConsulting from $156K+GST/year · Project work available
Common questions
What's the difference between digital PR and traditional link building?
Traditional link building is transactional. You exchange content, money, or something else for a link. Digital PR earns links as a byproduct of genuine media interest. A journalist covers your story because it's interesting to their readers; they link to you because you're the source. These links come from real publications with real audiences, carry significantly more authority, and carry no risk of manual penalties.
How many links should I expect from digital PR?
Quality over quantity. A single link from a domain with high authority and relevance to your industry is worth more than 50 links from generic directories or content farms. A well-run digital PR campaign typically generates 10-30 high-quality placements per quarter, but the number varies significantly by industry, news angle, and media landscape.
Is digital PR worth it if I'm a small business?
Digital PR is most effective for businesses with a compelling story, unique data, or genuine expertise to share. If you're a niche local business, local PR such as community publications and local press is often more cost-effective than national campaigns. I'll give you an honest assessment of whether digital PR makes sense for your situation in the initial consultation.
How long until digital PR links impact rankings?
Google typically processes new links within 2-4 weeks. Ranking impact depends on your site's overall authority, how competitive the keywords are, and the quality of the links earned. For most businesses, digital PR is a 6-12 month programme. The compounding effect of sustained coverage and link acquisition is where the real value is.
Trusted by Australia's leading brands
Ready to earn links that actually matter?
Want to build real authority through media coverage? Let's talk about a digital PR strategy that creates stories worth covering.
Book a Free Consultation