# Soaring Above Search, Weekly AI Search Newsletter

> A weekly newsletter by Lawrence Hitches covering AI search, SEO insights, Claude tools, and what's actually moving the needle. Join SEOs staying ahead of the curve.

**Source:** https://www.lawrencehitches.com/newsletter/

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# Soaring Above Search

My personal take on SEO and AI search, every week.

What I'm seeing out there, what I'm testing, and what the agency is doing across hundreds of clients. A unique view from inside the machine.

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No spam. One email per week. Unsubscribe anytime.

📬 Published weekly 🧠 AI search focus ⚡ 6-section format ============================
     WHY SUBSCRIBE
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## Why subscribe

Most AI search content is hype or theory. This newsletter is neither. I run SEO at scale across hundreds of clients at Australia's largest dedicated SEO agency. Every week I'm testing new tools, watching what's changing across platforms, and seeing what's actually moving the needle for real businesses.

You get the practitioner view. What I'm seeing, what I'm testing, what the agency is doing. No secondhand takes. No recycled news. Just one person's lens on a landscape that's changing every week.

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     PAST EDITIONS
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## Past editions

Browse the archive or read before you subscribe.

#4

Your Social Videos Are Already Ranking in Google
For a few years now we have had a YouTube channel that never quite took off.We ran a big sprint of videos across 2022 an
#3

Your Intro Has Two Readers Now. Most People Are Writing for One.
I spent part of this week rewriting intro paragraphs. Not because the articles were bad. The topical coverage was solid,
#2

Hacking AI Search vs Building Brands: What's Actually Working
I spent this week at the Phuket AI Marketing Summit, 3-5 April 2026. Dozens of talks, good energy, heads were down in th
#1

ChatGPT Feeds Google. Google Rewards Real Assets. Here's the Play.
Everyone keeps framing AI search and Google as a battle. One eats the other. Traffic collapses. The SEO industry dies. I ============================
     ABOUT LAWRENCE
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## Who writes this

**Lawrence Hitches** is an AI SEO Consultant based in Melbourne and the Chief of Staff at [StudioHawk](https://www.studiohawk.com.au/), Australia's largest dedicated SEO agency.

He's been in SEO for over a decade, across startups, enterprise brands, ecommerce, and local businesses. Soaring Above Search is where he shares the practitioner perspective on a landscape that's changing every week.

No hype. No doom. Just what's actually happening and what to do about it.

[More about Lawrence →](https://www.lawrencehitches.com/about/)

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*Lawrence Hitches is an AI SEO consultant in Melbourne and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. Agent edition of this site: https://www.lawrencehitches.com/md/index.md*