Gami Chicken is a fast-growing franchise across Victoria. This account was a masterclass in multi-location local SEO, and it helped shape the local SEO infrastructure I later scaled across dozens of similar accounts at StudioHawk.
The Problem
Incorrect business information scattered across the web. Google Business Profiles that were either unclaimed or underutilised. No strategy for identifying high-foot-traffic suburbs for franchise expansion. And despite in-store success, basically zero organic discovery.
What We Built
- Claimed and optimised 21 GMB listings across Victoria with accurate hours, categories, and descriptions
- Professional food photography for all menu items across GMB profiles
- Technical SEO fixes on the main website
- Niche backlink acquisition strategy targeting food and local directories
- Data-driven franchise expansion insights. Using search data to identify high-demand suburbs
The Results
- 120% increase in GMB map actions
- 160% increase in GMB map views
- 8.187 million searches from GMB in one year
- 21 GMB listings claimed and fully optimised
- Blew past the original 30% map views / 35% actions targets
Gami was where I first realised that multi-location local SEO isn't about doing the same thing 21 times. It's about building a system that scales. Every subsequent franchise client we took on benefited from the playbook we built here.
