# Tapt: 113% Organic Growth and 608% ROI for Digital Business Cards

> How do I rank for a product category that barely exists yet?

**Source:** https://www.lawrencehitches.com/case-study-tapt/

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Tapt was operating in a brand new category. Digital business cards. No established search demand patterns. No competitor playbook to reverse-engineer. Just a product that needed to be found by people who didn't yet know the category existed. This was pure market-creation SEO.

## The Problem

Tapt's messaging was brand-centric rather than customer-focused. They ranked for branded terms only, with zero visibility for the non-branded discovery queries that would drive new customer acquisition. Competition was appearing fast in this emerging niche.

## What We Built

- **Messaging realignment** . Positioned Tapt as THE digital business card solution, not just a brand
- **Metadata overhaul** targeting non-branded keyword opportunities
- **Technical SEO fixes** . Broken links, schema, title tags
- **Product schemaadjustments** for multiple payment options
- **Strategicbacklinkcampaign** across branded and non-branded terms
- **Client education** on SEO fundamentals and Google Analytics
- **Migration support** when Tapt upgraded their platform

## The Results

- **113% increase** in monthly [organic traffic](https://www.lawrencehitches.com/glossary/organic-traffic/)
- **608% return** on investment
- Moved from branded-only rankings to capturing variational "digital business card" keywords

Tapt demonstrated that in emerging categories, the first brand to build proper SEO infrastructure owns the space. The team I built at StudioHawk was able to identify and dominate category-defining queries before competitors could even start.

[Read the full StudioHawk case study →](https://studiohawk.com.au/case-studies/tapt/)

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*Lawrence Hitches is an AI SEO consultant in Melbourne and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. Agent edition of this site: https://www.lawrencehitches.com/md/index.md*