Murray River Salt is a gourmet salt producer. A niche product in a niche market. This account was about building authority for a brand that already had great product recognition but zero search infrastructure to match.
The Problem
Stagnant organic traffic despite strong brand reputation. Needed to improve search visibility for the Australian market. The site had good content but weak technical foundations and no link acquisition strategy.
What We Built
- Heavy backlink acquisition targeting food, cooking, and lifestyle publications
- Technical optimisation. Metadata, title tags, and internal linking structure
- Website migration support with clean redirect management
- Homepage title tag strategy to establish authority for core gourmet salt terms
- Keyword targeting for high-intent searches across retail and wholesale
The Results
- 155% keyword growth in top 10 rankings
- 970% backlink growth
- 21.4% increase in referring domains
- "Truffle salt" moved from position 48 to position 6
- 7,000+ backlinks accumulated with accelerating organic acquisition
- Sustained month-on-month revenue growth
Murray River Salt showed that even in the most niche markets, there's search demand worth capturing. The systematic link building and technical processes we built at StudioHawk worked just as effectively for gourmet salt as for enterprise SaaS.
