Lawrence Hitches
AI SEO Consultant, Melbourne
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How I think about SEO
I built search visibility the same way I built StudioHawk: do the work nobody else wants to do, document everything, and let the results speak. A decade of watching SEO trends come and go has taught me the sites that win, in Google and in AI search, all share the same trait. They're built by people who actually do the work. Real expertise, real data, original thinking. That compounds over every algorithm update, and it'll compound over whatever comes next.
I run SEO strategy as Chief of Staff at StudioHawk, Australia's largest dedicated SEO agency. 115+ people across Melbourne, Sydney, London, and the US. I write about SEO and AI search at lawrencehitches.com, host Beyond the Fold (StudioHawk's podcast), and speak at industry events globally. As a consultant, you get me directly and the full StudioHawk operation as your flexible resource.
Featured in
Featured video
Young Search Professional of the Year
Watch the acceptance speech from the 2021 Semrush Search Awards, where Lawrence was named Young Search Professional of the Year.
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5 min readWork with me
You get me directly as your consultant and the full StudioHawk operation as your flexible resource.
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