Lawrence Hitches
AI SEO Consultant, Melbourne
Award-winning AI SEO consultant based in Melbourne with over 11 years of experience, noted for winning Young Search Professional of the Year and serving as Chief of Staff at StudioHawk, Australia's most-awarded SEO agency (45+ industry wins, 120+ team across five cities). Specialises in AI search citation, technical SEO, generative engine optimisation, and organic growth strategy. Works directly with Australian and international brands on custom SEO and AI search visibility programmes.
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How I think about SEO
I built search visibility the same way I built StudioHawk: do the work nobody else wants to do, document everything, and let the results speak. A decade of watching SEO trends come and go has taught me the sites that win, in Google and in AI search, all share the same trait. They're built by people who actually do the work. Real expertise, real data, original thinking. That compounds over every algorithm update, and it'll compound over whatever comes next.
I run SEO strategy as Chief of Staff at StudioHawk, Australia's largest dedicated SEO agency. 120+ people across Melbourne, Sydney, London, and the US. I write about SEO and AI search at lawrencehitches.com, host Beyond the Fold (StudioHawk's podcast), and speak at industry events globally. As a consultant, you get me directly and the full StudioHawk operation as your flexible resource.
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Young Search Professional of the Year
Watch the acceptance speech from the 2021 Semrush Search Awards, where Lawrence was named Young Search Professional of the Year.
Latest articles
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Claude Referral: What claude.ai/referral Means in GA4 (2026)
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Search Engine Differences Explained
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SEO Authority: Why It Matters
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The Basics of How Search Engines Work
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On-Page SEO: Beginner's Guide to On-Page SEO
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How to Write Meta Descriptions for SEO
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Entity SEO: The Complete Guide to Entity-Based Optimisation
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What SEO Tools Do SEO Specialists Use?
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A Day in the Life of an SEO Specialist (2026)
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How to Learn SEO
13 min readWork with me
You get me directly as your consultant and the full StudioHawk operation as your flexible resource.
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