I'm Lawrence, your friendly AI SEO nerd.
I help businesses grow with AI SEO, boosting visibility in both classic Google search and AI-driven platforms like ChatGPT, AI Mode, and Perplexity.
If your site isn’t showing up in AI search results, you’re already falling behind.
Grow your business with Search strategies that actually work, built for Google and AI.
Looking for an AI SEO Consultant in Australia?
With 10 years of experience, I’ve helped businesses crush it on Google, boosted Bing rankings, and worked with legends like New Balance and The Good Guys through StudioHawk
Along the way, we’ve stacked up awards, including Best Marketing Agency at the Semrush Awards (2019 and 2023) and Best Large SEO Agency at the Global (2021) and APAC Search Awards (2022, 2023, 2024)
Personally I was awarded Young Search Professional of the Year by the Semrush Awards 2021 too!
I consistently deliver unmatched digital solutions, with clients praising my dedication to excellence.
I’m proud to be trusted by top industry leaders who rely on my expertise for outstanding results.
How AI SEO Works
Search isn’t just about Google anymore.
People now turn to AI assistants, ChatGPT, Bing Copilot, Gemini, Perplexity, and that’s exactly where AI SEO comes in.
I help you optimise your content so it ranks in classic search results and gets pulled into AI-driven answers.
Whether someone types a query or asks a chatbot, your content will be the one they see.
📘 Dive into AI Citations
A hands-on guide to how LLMs pick and cite content, and the steps you need to take to earn those citations.
📗 Master SEO Fundamentals
The core tactics of traditional SEO, refreshed to support your LLM SEO strategy and keep you visible where it counts.
