LearnMate is an online tutoring platform connecting students with tutors. They wanted to rank for the most competitive single-word keywords in education: "tutor", "tutors", and "tutoring". The kind of terms most SEOs would say are too competitive. We took them to #1.
The Problem
Competitive market with established players. Weak organic visibility for high-intent tutoring queries. The client needed to rank for incredibly broad, high-volume terms to drive platform growth.
What We Built
- Website silo structure optimisation for topical authority
- Title tag and meta description overhaul
- Review schema implementation (later upgraded to Google Reviews Widget)
- Content breadth expansion across tutoring subjects and locations
- Targeted link acquisition for the "online tutoring" keyword cluster
- Technical SEO improvements to support the broader authority push
The Results
- 225% increase in organic traffic
- 30% increase in organic search revenue
- 50% increase in keyword rankings
- #1 rankings achieved for "tutor", "tutors", and "tutoring"
"Without their guidance and support, I would've undoubtedly been unable to obtain first page rankings for 'tutor', 'tutors' and 'tutoring'.". Dmitri Dalla-riva, Founder & CEO
LearnMate proved that with the right site architecture and link strategy, even single-word head terms are achievable. It's not magic. It's systematic authority building through the infrastructure we built at StudioHawk.
