Medcart was a brand new medical supplies eCommerce platform going up against competitors with 9+ years of domain authority. Starting from near-zero organic visibility in one of the most competitive eCommerce verticals. This was a ground-up build.
The Problem
As a newly established platform, Medcart had almost no organic visibility. Established competitors dominated the medical supplies space. The site needed to go from 337 organic users to being a genuine competitor. Fast.
What We Built
- Category page optimisation as the primary organic visibility driver. Above-the-fold content designed for both users and search engines
- Promotional pages rebuilt as SEO-focused landing pages rather than throwaway campaign pages
- 10+ SEO-friendly landing pages and blog articles targeting high-intent medical supply queries
- Digital outreach to niche-relevant health and medical domains for authority building
- SEO training for the Medcart team so they could create optimised content independently
The Results
- 2,000% organic traffic increase, from 337 to 16,457 users
- 2,500% increase in keyword base (31 to 807 keywords)
- 283% increase in top 3 keyword rankings
- First page rankings for face mask keyword variations
"I totally recommend the service because of the handholding and the results. These guys are the best.". Phil Leahy, Medcart
Medcart showed that with the right SEO infrastructure, even a brand new site can compete against decade-old competitors. The key is treating category pages as your organic frontline and building authority systematically.
