Melbourne Natural Therapies offers massage, myotherapy, dry needling, and cupping across multiple Melbourne locations. Another client who came to us after a bad experience with a previous agency. A pattern I saw often enough to build specific recovery processes into StudioHawk's playbook.
The Problem
Multiple domains with duplicate content. Keyword stuffing. Site speed issues. All inherited from a previous agency that clearly didn't know what they were doing. Phil, the owner, had lost trust in the SEO industry entirely.
What We Built
- Content and architecture cleanup. Removed duplicate content, fixed site structure
- Title tag and meta description optimisation on all top pages
- Review schema implementation for local trust signals
- Link acquisition to strengthen authority for target keywords
- Trust rebuilding. Consistent communication and transparency to restore Phil's confidence in SEO
The Results
- 74.9% increase in organic users
- 57% increase in organic traffic
- 137% increase in keywords
Melbourne Natural Therapies taught me that client recovery is as much about rebuilding trust as rebuilding traffic. The transparent reporting and communication standards I implemented at StudioHawk came directly from accounts like this one.
