# Melbourne Natural Therapies: 74.9% Organic User Growth After Agency Recovery

> My last SEO agency made things worse. How do I recover?

**Source:** https://www.lawrencehitches.com/case-study-melbourne-natural-therapies/

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Melbourne Natural Therapies offers massage, myotherapy, dry needling, and cupping across multiple Melbourne locations. Another client who came to us after a bad experience with a previous agency. A pattern I saw often enough to build specific recovery processes into StudioHawk's playbook.

## The Problem

Multiple domains with [duplicate content](https://www.lawrencehitches.com/glossary/duplicate-content/). [Keyword stuffing](https://www.lawrencehitches.com/glossary/keyword-stuffing/). Site speed issues. All inherited from a previous agency that clearly didn't know what they were doing. Phil, the owner, had lost trust in the SEO industry entirely.

## What We Built

- **Content and architecture cleanup** . Removed duplicate content, fixed site structure
- **Title tagandmeta descriptionoptimisation** on all top pages
- **Review schemaimplementation** for local trust signals
- **Link acquisition** to strengthen authority for target keywords
- **Trust rebuilding** . Consistent communication and transparency to restore Phil's confidence in SEO

## The Results

- **74.9% increase** in organic users
- **57% increase** in [organic traffic](https://www.lawrencehitches.com/glossary/organic-traffic/)
- **137% increase** in keywords

Melbourne Natural Therapies taught me that client recovery is as much about rebuilding trust as rebuilding traffic. The transparent reporting and communication standards I implemented at StudioHawk came directly from accounts like this one.

[Read the full StudioHawk case study →](https://studiohawk.com.au/case-studies/melbourne-natural-therapies/)

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*Lawrence Hitches is an AI SEO consultant in Melbourne and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. Agent edition of this site: https://www.lawrencehitches.com/md/index.md*