# WhichCar: 24.6% Organic Growth Through Team SEO Training

> How do I train my writing team to create SEO-friendly content?

**Source:** https://www.lawrencehitches.com/case-study-which-car/

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WhichCar is one of Australia's leading automotive content sites. Car reviews, performance analysis, and vehicle advice. They had quality content and a strong editorial team, but organic growth had plateaued. The fix wasn't more SEO work from us. It was teaching their team to do it themselves.

## The Problem

Traffic plateau despite consistently high-quality content. Independent car YouTubers and video-first competitors were rising. The writing team had no SEO training, which meant excellent content was being published without any search optimisation.

## What We Built

Rather than running SEO campaigns in isolation, we embedded SEO capability into their team:

- **SEO training program** (Hawk Academy) for the editorial team. [search intent](https://www.lawrencehitches.com/glossary/search-intent/) , keyword tools, optimisation best practices
- **Site audit** uncovering [internal linking](https://www.lawrencehitches.com/glossary/internal-linking/) errors, [duplicate content](https://www.lawrencehitches.com/glossary/duplicate-content/) , and [robots.txt](https://www.lawrencehitches.com/glossary/robots-txt/) issues
- **Content optimisation checklist** that writers could follow with every article
- **Author biography development** to build [E-E-A-T](https://www.lawrencehitches.com/glossary/e-e-a-t/) and reader trust

## The Results

- **24.66%organic trafficgrowth** within 3 months
- **19.6% keyword base increase** within 8 months (178,400 → 222,163 keywords)

WhichCar validated the enablement model I championed at StudioHawk. Sometimes the highest-ROI SEO work isn't doing the work. It's building the capability inside the client's team. That's infrastructure that compounds.

[Read the full StudioHawk case study →](https://studiohawk.com.au/case-studies/which-car/)

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*Lawrence Hitches is an AI SEO consultant in Melbourne and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. Agent edition of this site: https://www.lawrencehitches.com/md/index.md*