Bell & Bone makes premium dog treats and dental sticks. They were a tiny brand in a saturated market. Competing against pet product giants with a $1,000/month SEO budget. This account proved that you don't need a big budget if you have the right strategy.
The Problem
Brand new website (only 2 years old). No domain authority to speak of. Missing category page descriptions. And going up against established pet product brands with massive marketing budgets and decades of backlink profiles.
What We Built
- Category page optimisation. SEO-friendly description templates that worked across all product categories
- High-volume keyword strategy rather than chasing emerging low-volume terms
- Content recommendations aligned with search intent for pet health queries
- Backlink acquisition from pet and lifestyle publications
- Website relaunch with SEO-optimised architecture
The Results
- 160% increase in organic traffic
- 283% increase in top 3 keyword rankings
- Moved from pages 2-3 to first page rankings within 4 months
Bell & Bone showed that the infrastructure and processes I built at StudioHawk worked just as well for $1K/month accounts as for enterprise clients. The strategy doesn't change. The scale does.
