SnowsBest is Australia's go-to snow sports and travel content site. They came to us in crisis. Traffic had fallen off a cliff thanks to a Google manual action caused by a previous agency's sloppy schema markup. This was pure crisis recovery work, and it's one of the accounts I'm proudest of saving.
The Problem
A previous SEO agency had implemented schema markup so poorly that Google slapped the site with a manual action. Organic traffic collapsed. The client was terrified. Their entire business model depended on organic search visibility.
What We Built
- Manual action identification and remediation. Diagnosed the schema issues, stripped the bad markup, and submitted a reconsideration request
- On-site recovery plan targeting all internal and external errors
- Backlink outreach and link acquisition to rebuild authority
- Ongoing blog optimisation to rebuild content momentum
The Results
- 90% increase in predicted users
- 102% increase in organic visits
- Google manual action successfully reversed
- Exceeded the client's original 30% YoY traffic growth target
"Amazing, amazing, amazing! I honestly cannot thank you guys enough, having our traffic completely fall off the face of the earth was a terrifying experience and I would never have known what to do without Lawrence.". Rachael, SnowsBest
SnowsBest was personal. Rachael specifically credited our work by name. It's the kind of result that reinforced why I built StudioHawk's technical QA processes the way I did. No client should ever face a manual action because of their agency's work.
