Social & Video SEO: Optimising Beyond Traditional Search
Search doesn't just happen on Google. YouTube is the second largest search engine. TikTok and Instagram are increasingly used for product and service discovery. Optimising for these platforms requires understanding their unique algorithms and content formats.
These guides cover YouTube SEO, Shorts optimisation, and how social signals interact with traditional search visibility.
Key Takeaways
- YouTube SEO follows similar principles to web SEO - keywords in titles, descriptions, and tags matter
- YouTube Shorts have their own discovery algorithm - consistency and hooks matter more than production quality
- Social signals don't directly influence Google rankings, but social visibility drives brand searches which do
2 Articles on Social & Video SEO
YouTube Shorts SEO, The Go-To Guide
In recent years, short-form video content has taken the world of social media by storm, with platforms like Snapchat, TikTok, and Instagram Reels leading the...
TikTok SEO: How to Rank High on TikTok
TikTok is swiftly emerging as a robust social media platform for businesses and individuals aiming to engage a younger demographic. With a staggering 800...