Lawrence an SEO profressional and the General Manager of Australia's Largest SEO Agency – StudioHawk; he's been working in search for eight years, having started working with Bing Search to improve their algorithm. Then, jumping over to working on small, medium, and enterprise businesses with SEO tactics to reach more customers on search engines such as Google, he's won the Young Search Professional of the Year from the Semrush Awards and Best Large SEO Agency at the Global Search Awards. He's now focused on educating those who want to learn about SEO with the techniques and tips he's learned from experience and continuing to learn new tactics as search evolves.