Keyword Research

SERP Intent vs Search Intent. 

5 min read

Hey there, SEO pros! This distinction is one I teach every new hire at my Melbourne-based SEO consultancy. It changes...

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Understanding Fat Head Keywords

5 min read

Fat head keywords are short, high-volume search terms — typically one to two words — that attract massive traffic but...

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Entity SEO: Using Entities & Entity Based Search

16 min read

The TLDR on Entity-Based SEO Since Google’s blog post in 2012, titled “Things, Not Strings”, a new type of SEO...

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What to do after keyword research?

9 min read

Keyword research is the foundation of SEO. By targeting the right keywords, you can reach your customers right when you...

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How to Pump Your Organic CTR

10 min read

So, what’s the difference between high-performing SEO campaigns and the rest? It’s not just about rankings anymore – it’s about...

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Keyword Difficulty and Choosing the Right Keywords

6 min read

Most businesses know the value of targeting keywords but often waste valuable resources chasing terms that are too competitive. Many...

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What are semantically related keywords?

15 min read

What Are Semantically Related Keywords? For example, consider the keyword “organic gardening”. Semantically related keywords could include: These terms are...

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How to Optimize for SERP Features and Boost Organic Visibility

8 min read

Aiming for the top spot in Google used to mean you were winning in SEO. But today’s search results page...

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Thin Content: Definition, Types, and How to Fix Quickly

10 min read

What is Thin Content?  Thin content is content on a web page with little to no value to the user....

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How to Do Keyword Research for SEO

28 min read

Why is keyword research important? If no one searches for a published page’s topic, it won’t get any organic search...

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