If you’re looking to boost your website’s search engine ranking, optimizing your content with long-tail keywords is crucial. Long-tail keywords are longer, more specific phrases targeting a smaller, niche audience. They’re an essential part of a successful SEO strategy, and one way to create them is through keyword modifiers. In this article, we’ll discuss keyword modifiers, why you should use them, how they help you rank in SERPs in Google, and how to organize them to create a successful long-tail strategy for your website.
What is a Keyword Modifier?
Keyword modifiers are words or phrases added to a base keyword to make it more specific. They help you target a more niche audience and increase your chances of ranking in search engine results pages (SERPs). Keyword modifiers can be added before or after your base keyword.
Why Use a Keyword Modifier?
Using a keyword modifier is essential for optimizing SEO efforts. It helps to distinguish between key words and phrases by adding modifiers, such as location or time-based qualifiers. This increases the relevance of search engine queries, making it easier for users to find the information they are looking for quickly and accurately. By utilizing a keyword modifier, webpages can rank higher on SERPs, allowing businesses to increase their visibility online and garner more customers. Additionally, using keyword modifiers can help you rank for long-tail keywords with a lower search volume but are often easier to rank for.
How Keyword Modifiers Help You Rank in the SERPs
Keyword modifiers help you rank in SERPs by making your content more specific and relevant to search queries. Using keyword modifiers, you can target a more specific audience, leading to higher click-through rates and lower bounce rates. This tells search engines that your content is valuable and relevant to the user’s search query, which can improve your ranking in searches.
Types of Keyword Modifiers
There are several types of keyword modifiers that you can use to create long-tail keywords in your SEO marketing strategy. Here are some of the most common types to satisfy user intent:
Adjective Keyword Modifiers
Adjective keyword modifiers describe a characteristic of the product or service you’re promoting. For example:
Usage Keyword Modifiers
Usage keyword modifiers describe how the product or service can be used. For example:
For small businesses
For large businesses
Geographical Keyword Modifiers
Geographical keyword modifiers describe a specific location. Such as searching for a restaurant, you might, for example, search “restaurant near me” here are others:
In Los Angeles
In New York City
In the UK
Size modifiers describe the size of the product or service. For example:
One type of keyword modifier that can be particularly effective is the price or purchase modifier. These are words or phrases that indicate the user wants to make a purchase. Examples of price/purchase modifiers include “cheap,” “discount,” “buy,” and “sale.” By using these modifiers in your keyword phrases, you can target people looking to buy something, leading to higher conversion rates.
Another way to use keyword modifiers is to target different stages of the buyers’ journey. The buyers’ journey consists of three stages: awareness, consideration, and decision. By using keyword modifiers that are specific to each step, you can create content that is more relevant and targeted to your audience. Here are some examples of keyword modifiers for each location:
Awareness stage keyword modifiers
Consideration stage keyword modifiers
Decision stage keyword modifiers
Adjective Keyword Modifiers:
Usage Keyword Modifiers:
Geographical Keyword Modifiers:
Time-based Keyword Modifiers:
Emotion-based Keyword Modifiers:
Using these keyword modifiers can help you generate long-tail keywords that are more specific to your niche and more likely to rank higher in search engines.
What are the types of keyword modifiers?
The keyword modifiers include:
Adjective keyword modifiers.
Usage keyword modifiers.
Geographical keyword modifiers.
Time-based and emotion-based keyword modifiers.
Why should you use keyword modifiers?
Using keyword modifiers helps create more specific and relevant content for your audience, allowing you to target a smaller audience that is more likely to be interested in your content. Additionally, using keyword modifiers can help you rank for long-tail keywords with a lower search volume but are often easier to rank for.