SEO Articles

SEO Articles

Expert Insights, Proven Strategies, and Practical Tips and Tricks from an Award-Winning SEO Consultant

How to Optimise for Google AI Overviews, ChatGPT, Perplexity and Other LLMs

5 min read

Large language models (LLMs) and generative AI systems like Google AI Overviews, ChatGPT, and Perplexity are reshaping how people find...

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What is AI Visibility (How to Make Your Brand Appear in AI Search)

17 min read

AI-driven search is changing how people find information online. Brands can no longer just aim to rank on Google’s search...

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AI Search vs. Traditional Search Engines (Google): What’s the Differ

9 min read

Back in 2022, the “early” days of artificial intelligence (AI), many thought it was a fad. However, fast forward to...

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ChatGPT Ecommerce Optimization: How to Make Your Products Visible in ChatGPT

5 min read

AI is not just answering questions anymore. It is getting ready to take orders. If you’re an ecommerce founder, SEO...

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Why Do Some Websites Have source=chatgpt.com After Them?

6 min read

utm_source=chatgpt.com — what does this mean? It’s real. It’s happening. And if you’re in SEO, content, or digital marketing, this...

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What is Generative Engine Optimization (GEO)?

16 min read

What is generative engine optimization? Generative Engine Optimisation, or GEO, is about getting your content included in AI-generated answers, not...

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How to Show Up in ChatGPT Results

5 min read

Optimising your website for ChatGPT and other AI-driven search tools is becoming increasingly important as these technologies reshape how users...

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What is SEO and how does it work?

38 min read

If you’re a business owner, search engines are like a busy street where you want your shop (website) to be....

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EEAT Checklist 2025 (+ Free Template)

8 min read

Read this article to stay ahead in SEO because it explores the evolving E-E-A-T criteria, essential for Google’s ranking and...

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Entity SEO: Using Entities & Entity Based Search

16 min read

The TLDR on Entity-Based SEO Since Google’s blog post in 2012, titled “Things, Not Strings”, a new type of SEO...

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A Day in the Life of an SEO Specialist: What It’s Like?

12 min read

If you’re thinking about getting into SEO or are just wondering what an SEO does all day, what you think...

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What to do after keyword research?

9 min read

Keyword research is the foundation of SEO. By targeting the right keywords, you can reach your customers right when you...

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