Lawrence is the General Manager of StudioHawk, Australia’s largest dedicated SEO agency, and a recognised leader in the search industry.
With over a decade years of experience spanning Bing, Google, and the evolving world of AI search, Lawrence began his career helping improve Bing’s algorithm before shifting into hands-on SEO work across startups, scale-ups, and global brands.
Along the way, he’s earned awards like Young Search Professional of the Year (Semrush) and helped StudioHawk take home Best Large SEO Agency at the Global Search Awards.
Today, Lawrence is focused on teaching the next generation of marketers how search really works, from classic SEO to AI-driven visibility across platforms like ChatGPT, Google AI Overviews, and Perplexity.
He believes great SEO isn’t just about rankings, it’s about clarity, trust, and being the go-to answer when it matters most.
