How Melbourne Natural Therapies Grew Organic Traffic by 75%
“How do I recover from bad SEO work?” — When your previous agency leaves you with duplicate domains, keyword-stuffed pages, and a fractured online presence, recovery feels impossible. Wellness businesses face a double challenge: rebuilding Google’s trust while competing in a crowded local market.
The Challenge
Melbourne Natural Therapies had been burned by a previous SEO agency. The legacy: multiple domains with duplicate content, keyword stuffing across key pages, and a fractured online presence that confused both Google and potential patients.
They needed someone to clean up the mess, consolidate their digital presence, and build sustainable organic visibility in the competitive Melbourne wellness market.
The Solution
- Domain consolidation — merged multiple domains into a single authoritative property with proper redirects
- Content rehabilitation — rewrote keyword-stuffed pages with natural, patient-focused content
- Technical recovery — resolved duplicate content issues, fixed crawl errors, and rebuilt the site structure
- Local SEO — optimised Google Business Profile and built consistent citations across health directories
The Results
- 75% growth in organic traffic
- Recovered rankings for core treatment-related keywords
- Clean technical foundation — no more duplicate content or keyword stuffing penalties
Recovery SEO is harder than starting from scratch. You’re not just building — you’re undoing damage while building. That’s why choosing the right agency the first time matters.
