I help businesses get found in Google and AI search.
Lawrence Hitches. AI SEO consultant in Melbourne. General Manager of StudioHawk — Australia's largest dedicated SEO agency. 115+ team. 45 awards. $20M+ revenue.
Brands I've led SEO for
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What I do
Most SEO consultants optimise for Google. I optimise for Google and AI search engines — ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot.
The way people find information is changing. AI search engines don't show 10 blue links — they synthesise answers and cite sources. If your brand isn't being cited, you're invisible to a growing share of your audience.
I help businesses appear in both traditional and AI-powered search results through technical SEO, content strategy, and topical authority building.
AI Search Visibility
Get your brand cited by ChatGPT, Perplexity, and Google AI Overviews.
Technical SEO
Site speed, crawling, indexing, schema — the foundation everything else is built on.
E-commerce SEO
Product and category page optimisation at scale for online retailers.
Link Building & Digital PR
Earning authority through outreach, data-driven campaigns, and media coverage.
Award-winning SEO leadership
45 industry awards under my leadership. Here are the highlights.
Young Search Professional of the Year
Semrush Search Awards
Best Marketing Agency
Semrush Search Awards (won twice)
Best Large SEO Agency APAC
APAC Search Awards (4x winner)
Best Global Large SEO Agency
Global Search Awards
Best Large Agency of the Year
Global Agency Awards
Best Use of Data (Own SEO)
APAC Search Awards
Results, not promises
What people say
Client and partner feedback from campaigns I've led at StudioHawk.
Wasif Kasim — SEO Partner
★★★★★"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."
★★★★★"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."
★★★★★"The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done."
★★★★★"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."
★★★★★"You guys worked and worked seriously hard to get us answers to complex problems."
★★★★★"The StudioHawk team have been trusted partners of ours over the last 2 years."
4.9 stars from 240+ Google reviews
Recent articles
View all →March 2026
A living timeline of every major feature change, update, and launch across AI search platforms — ChatGPT Search, Google AI Overviews, Microsoft Copilot,...
5 min readThe Early Years (2015–2019)
I joined StudioHawk as a Junior SEO in 2018 with no agency experience. No formal training. Just a conviction that search was going to matter more, not less,...
8 min readWhat Is Claude Code?
Claude Code is Anthropic's command-line AI agent. It reads your codebase, runs commands, edits files, and operates tools — all from your terminal. For SEO,...
6 min readWhat Are Claude Skills?
Claude skills are reusable AI workflows you build once and run forever. For SEO, this means you can create a skill that audits a page, another that writes...
6 min readThe Core Difference
Both Claude and ChatGPT can help with SEO. But they're fundamentally different tools — and choosing the right one depends on whether you need advice or...
5 min readGoogle vs Bing in 2025: Which Search Engine Actually Works Better?
People don’t compare Google and Bing for fun. Usually, it’s because something annoyed them. Maybe they’re tired of ads all over their search results. Maybe...
5 min readExplore by topic
185 articles across 13 topics. Each topic page is a comprehensive guide with key takeaways and links to every article in the cluster.
Let's talk SEO
Whether you need an AI search visibility audit, a technical SEO overhaul, or a full organic growth strategy — I'd love to chat.
Book a Free Consultation