E-commerce sales account for up to 20% of all retail sales globally. And according to eMarketer, that number is only going to grow in the coming years.
With so much opportunity for growth, it’s no wonder that optimizing your SEO eCommerce category pages is more important than ever. Category page SEO cannot be ignored if you want to stand out and get your share of the growing market.
This article will give you a few tips to help you get started. But first, you must understand the fundamentals of good SEO.
What Is SEO?
SEO is the practice behind the actions you take to optimize a website to rank higher in search engine results pages. The goal is to increase exposure and organic traffic from search engines like Google, Bing, and Yahoo.
Many factors go into eCommerce category page SEO best practices, but some of the most important ones are:
These are the words or phrases that people use in search engines when they are looking for something. For example, if you sell shoes, some relevant keywords might be “shoes,” “sneakers,” “running shoes,” or “women’s shoes.” Make sure to select the right ones for your eCommerce SEO product and category pages.
These brief descriptions appear under the title of your eCommerce SEO pages and categories on search engine results pages. They should be clear and concise and contain your most important keywords.
This is the information on your website, including text, images, videos, etc. Your eCommerce category pages’ SEO content should be well-written and relevant to your keywords.
These are links from other websites to yours. They act as a vote of confidence, and the more backlinks you have, the higher you will rank in search engine results pages. This is a very important aspect of eCommerce category page SEO that your competition might be overlooking.
What Is a Category Page?
A category page is a page on an eCommerce website that groups together products that are similar in some way. For instance, on a clothing website, there might be a category page for “men’s shirts” that contains all the different types and styles of shirts the store sells.
eCommerce SEO product pages or category pages are important because they help customers find the products they are looking for, filter websites by category, and they also help search engines understand what your eCommerce category page SEO is about.
Now that you understand the basics of eCommerce website category pages SEO, let’s take a look at how to optimize your eCommerce product categories.
Do Your Research
The first step in any SEO for an eCommerce category page campaign is keyword research. You need to find out what keywords people use when searching for products like the ones you sell.
You can use several tools to do this, such as Google AdWords Keyword Planner and Google Trends. Once you have a list of relevant keywords, you can start incorporating them into your category page, eCommerce SEO.
Choose the Right Category Names
The name you choose for your product categories can greatly impact your SEO. Your category names should be clear and concise and contain your most important keywords.
For example, a good category name would be “Shoes” if you sell shoes. But a better category name would be “Women’s Shoes” or “Running Shoes”. This is part of your category page’s SEO and must not be skipped.
Optimize Your Meta Tags
Your meta tags are the brief descriptions that appear under your website’s title on search engine results pages. Your meta SEO for eCommerce tags should be clear and concise and contain your most important keywords.
Write Good Product Descriptions
The product descriptions on your category pages are important steps in eCommerce category page best practices for two reasons:
First, they give you another opportunity to include your keywords and help you rank higher on search engine results pages.
Second, they give potential customers the information they need to make a purchase decision. Your product descriptions should be well-written and persuasive. They should also be clear and concise.
Use Product Images and Videos
In addition to text, your eCommerce product category pages should also include images and videos. These can help you rank higher on search engine results pages and give potential customers a better idea of what your products look like.
Build Quality Backlinks
As we mentioned before, backlinks are links from other websites to yours. They act as a vote of confidence, and the more backlinks you have, the higher you will rank in search engine results pages.
There are a number of ways to get backlinks, such as guest blogging, skyscraper, moving man, and digital pr.
Monitor Your Progress
Once you’ve optimized your category pages, monitoring your progress and ensuring your efforts are paying off is important.
You can use several tools to do this, such as Google Analytics, Google Search Console, and, more specifically, SEO tools like Semrush, Ahrefs, Content King, and the list goes on!
Keep Your Category Pages Updated
It’s important to keep your category pages updated. As your product offerings change, so should your category pages. This will help you stay relevant and keep your SEO efforts on track.
Your updates should also include your findings from monitoring your SEO eCommerce category pages. If a page is not performing well, make changes to improve it.
SEO is an important part of any eCommerce marketing strategy. Optimizing your product category pages can improve your visibility, traffic, and sales.
A/B Test Your Category Pages
A/B testing compares two web page variations to determine which one outperforms. You can use A/B testing to test different versions of your category pages to see which one converts better.
This helps you fine-tune your category pages and ensure they are optimized for conversion.
Good SEO eCommerce Category Pages
Now that you know what goes into good SEO eCommerce category pages, you can begin to optimize your own. These tips will help you improve your visibility, traffic, and sales.
If you need help with your SEO efforts, I’m here to help.
Book a free call today, and let’s chat about how I can help you grow your business.