Lawrence Hitches

Lawrence is the General Manager of StudioHawk, Australia’s largest dedicated SEO agency, and a recognised leader in the search industry. With over a decade years of experience spanning Bing, Google, and the evolving world of AI search, Lawrence began his career helping improve Bing’s algorithm before shifting into hands-on SEO work across startups, scale-ups, and global brands. Along the way, he’s earned awards like Young Search Professional of the Year (Semrush) and helped StudioHawk take home Best Large SEO Agency at the Global Search Awards. Today, Lawrence is focused on teaching the next generation of marketers how search really works, from classic SEO to AI-driven visibility across platforms like ChatGPT, Google AI Overviews, and Perplexity. He believes great SEO isn’t just about rankings, it’s about clarity, trust, and being the go-to answer when it matters most.

AI SEO Optimization: A Technical SEO Guide

9 min read

The way users search is changing. Instead of traditional search, more and more individuals are using AI-generated search. It’s easy,...

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How to Rank in Microsoft Copilot

9 min read

Microsoft Copilot is on the entire Microsoft ecosystem, from Bing Chat to Edge, Windows 11, and Microsoft 365 apps. It’s...

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ChatGPT SEO to Appear More in AI Search

9 min read

Search is changing, and fast. Users are no longer limited just to traditional SERPs, they have access to zero-click search,...

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Enhancing E-E-A-T for AI: Complete 101 Guide

9 min read

The concept of E-E-A-T came about in 2022, and it’s a framework to determine the credibility of content on Google. ...

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Building Topical Authority and Content Clusters for AI Ranking

10 min read

Like traditional search engines, AI search engines love topic hubs. When citing websites, they don’t just look for keywords, they...

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Keyword Research for AI Search Engines

10 min read

AI chatbots, voice assistants, and Google’s AI overviews have changed SEO in Answer Engine Optimisation (AEO). This, with the rise...

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AI Citation Mechanics: Understanding SEO 2.0

9 min read

SEO is changing forever. Instead of traditional SERPs with links to websites, we are moving to citations in AI-generated answers. ...

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Writing SEO Content for AI Search and LLMs in 2025

9 min read

The term “quality content” is changing because of AI search.  Back in the day, it was a numbers game—quality meant...

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Shopify ChatGPT Integration

6 min read

Big news: OpenAI has officially started rolling out shopping features inside ChatGPT. What started as a rumour with hidden code...

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Answer Engine Optimisation (AEO): The ‘New’ Era of SEO 

10 min read

SEO has been an important marketing practice for over a decade now. However, it’s starting to change.  At the moment,...

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