Link Building
Backlink
A backlink is a hyperlink on another website that points to your site. Search engines treat backlinks as votes of confidence, using them to assess how trustworthy and authoritative your content is.
Why Backlink Matters for SEO
Backlinks remain one of Google's strongest ranking signals. Without them, even the best content struggles to compete in SERPs. Quality beats quantity every time — one link from a relevant, authoritative domain outweighs dozens of junk links.
How Backlink Works
When another site links to yours, Google's crawlers discover that link and pass a portion of the linking page's authority to your page. The relevance of the linking site, the anchor text used, and the placement of the link on the page all influence how much value gets transferred.
Common Mistakes
- Chasing link quantity over relevance and authority
- Ignoring anchor text diversity and over-optimising exact match anchors
- Not auditing your backlink profile regularly for toxic links
Want to go deeper?
Read the full guide: Introduction to Linking →
Sources & Further Reading: