Content Strategy
Content Audit
A comprehensive review of all content on your website to evaluate its performance, relevance, and quality. It identifies what to keep, update, consolidate, or remove.
Why Content Audit Matters for SEO
A content audit shows you exactly what's working, what's dead weight, and where the opportunities are. It's the foundation for content pruning, refresh strategies, and gap analysis. Most sites have way more content than they need, and the excess is hurting them.
How Content Audit Works
Crawl your site and pull traffic, ranking, and engagement data for every URL. Categorise each page as keep, update, consolidate, or remove. Prioritise actions based on potential impact. Execute systematically and track the results.
Common Mistakes
- Auditing content without clear criteria for what constitutes good or bad
- Collecting data but never acting on the findings
- Only auditing blog posts and ignoring service pages, landing pages, and category pages
Want to go deeper?
Read the full guide: Content Audit →
Sources & Further Reading: