Content Strategy
Conversion Rate Optimisation
The systematic process of increasing the percentage of website visitors who complete a desired action, whether that's filling out a form, making a purchase, or signing up for a newsletter. Often abbreviated as CRO.
Why Conversion Rate Optimisation Matters for SEO
Driving traffic is only half the equation. CRO ensures the traffic you've worked hard to earn actually does something valuable. Doubling your conversion rate is equivalent to doubling your traffic. It's usually faster and cheaper to optimise conversions than to acquire more visitors.
How Conversion Rate Optimisation Works
Identify where users drop off in your conversion funnel, form hypotheses about why, then test changes through A/B testing or user research. Focus on removing friction, clarifying value propositions, and making the desired action as easy as possible.
Common Mistakes
- Running A/B tests without enough traffic for statistical significance
- Optimising for micro-conversions that don't impact revenue
- Making conversion changes that improve short-term metrics but hurt SEO
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