Link Building
Dofollow Link
A dofollow link is a standard hyperlink that passes link equity from the linking page to the linked page. By default, all links are dofollow unless a nofollow or other attribute is explicitly added.
Why Dofollow Link Matters for SEO
Dofollow links are the ones that directly boost your rankings. They pass authority, relevance, and trust signals through to your pages. The core goal of most link building campaigns is to earn dofollow links from relevant, authoritative sources.
How Dofollow Link Works
When a page links to you without any restrictive rel attribute, search engines follow that link and transfer a portion of the linking page's authority to yours. The amount of equity passed depends on the linking page's own authority, the number of other outbound links on the page, and the contextual relevance of the link.
Common Mistakes
- Obsessing over only dofollow links and ignoring the value of a natural profile
- Not checking whether acquired links are actually dofollow before celebrating
- Assuming every dofollow link is equally valuable regardless of source quality
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