On Page Seo
Dwell Time
The amount of time a user spends on a page after clicking through from a search result before returning to the SERP. It's a user engagement signal that indicates content satisfaction.
Why Dwell Time Matters for SEO
Longer dwell time signals to Google that your content is satisfying the searcher's query. If people consistently spend time engaging with your page, it reinforces your ranking. Short dwell time suggests your content isn't delivering what the SERP listing promised.
How Dwell Time Works
Improve dwell time by immediately demonstrating value above the fold, structuring content for easy consumption, and matching the depth of content to the complexity of the query. Use visuals, examples, and clear formatting to keep readers engaged.
Common Mistakes
- Front-loading pages with ads and pop-ups that drive users away
- Burying the answer to the user's question below walls of filler content
- Confusing dwell time with time on page from Google Analytics
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