Local Seo
GBP Posts
GBP Posts are short updates you publish directly to your Google Business Profile. They appear on your listing in Search and Maps and can include text, images, calls to action, and links.
Why GBP Posts Matters for SEO
Regular posting signals to Google that your business is active and engaged. Posts give you extra real estate on your listing to promote offers, events, and updates. While they are not a dominant ranking factor, they contribute to engagement signals and help convert searchers.
How GBP Posts Works
You create posts through the GBP dashboard or API, selecting a post type — update, event, offer, or product. Each post is visible for about seven days (events last until the event date). Include a compelling image, concise text with relevant keywords, and a clear call to action.
Common Mistakes
- Posting once and then never again
- Using low-quality images or stock photos that do not represent your business
- Writing posts without a clear call to action or relevance to local searchers
Want to go deeper?
Read the full guide: Google Business Profile Optimization →
Sources & Further Reading: