Local Seo
Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage how they appear on Google Search and Maps. It controls your business name, address, phone number, hours, reviews, photos, and more.
Why Google Business Profile Matters for SEO
Your GBP listing is the single most important factor for ranking in the local pack. If your profile is incomplete, inaccurate, or neglected, you are handing local visibility to competitors. It is the front door of local SEO — everything else builds on top of it.
How Google Business Profile Works
You claim and verify your business, then optimise every field — categories, description, services, photos, Q&A. Google uses this data to match your business with relevant local searches. Regular activity like posting updates, responding to reviews, and adding photos signals to Google that the listing is active and trustworthy.
Common Mistakes
- Leaving the profile partially completed with missing categories or services
- Not responding to reviews, both positive and negative
- Choosing incorrect primary and secondary categories
Want to go deeper?
Read the full guide: Google Business Profile Optimization →
Sources & Further Reading: