Content Strategy
Hub and Spoke Model
A site architecture pattern where a central hub page connects to multiple related spoke pages through internal links. It's the structural implementation of content clusters and topical authority strategy.
Why Hub and Spoke Model Matters for SEO
This model creates clear topical signals for Google and concentrates link equity where it matters most. The hub page benefits from the authority of all its spokes, while each spoke benefits from the hub's consolidated strength. It's how you compete for competitive terms with smart architecture.
How Hub and Spoke Model Works
Build a hub page targeting your primary keyword, then create spoke pages targeting related long-tail variations. Every spoke links back to the hub and to relevant sibling spokes. The hub links out to every spoke. This bidirectional linking is what creates the authority transfer.
Common Mistakes
- Creating spokes that don't link back to the hub page
- Building hubs without enough spokes to demonstrate comprehensive coverage
- Mixing unrelated topics into the same hub-and-spoke structure
Want to go deeper?
Read the full guide: Topical Authority →
Sources & Further Reading: