On Page Seo
Internal Linking
Links that connect one page on your website to another page on the same website. They distribute link equity, establish site hierarchy, and help search engines discover and understand your content.
Why Internal Linking Matters for SEO
Internal links are one of the most underused levers in SEO. They pass authority to the pages you care about, help Google understand topical relationships, and keep users moving through your site instead of bouncing.
How Internal Linking Works
Link from high-authority pages to pages you want to rank. Use descriptive anchor text that tells both users and Google what the target page is about. Build a structure where related content connects naturally, not randomly.
Common Mistakes
- Only linking from navigation menus and ignoring contextual body links
- Using 'click here' as anchor text instead of descriptive phrases
- Creating orphan pages with no internal links pointing to them
Want to go deeper?
Read the full guide: Internal Linking SEO →
Sources & Further Reading: