Link Building
Link Reclamation
Link reclamation is the process of recovering lost or broken backlinks that once pointed to your site. It also includes claiming unlinked brand mentions where someone references your brand without actually linking to you.
Why Link Reclamation Matters for SEO
You have already earned these links or mentions — reclaiming them is the lowest-friction link building you can do. Lost links mean lost authority, and unlinked mentions are free links waiting to be collected. It should be a recurring part of any link building programme.
How Link Reclamation Works
Monitor your backlink profile for recently lost links using tools like Ahrefs or Moz. When you find a dropped link, reach out to the site owner and ask them to reinstate it. For unlinked mentions, set up Google Alerts or use a tool like BrandMentions to find them, then contact the author and request a link.
Common Mistakes
- Not monitoring your backlink profile regularly enough to catch losses early
- Ignoring unlinked brand mentions as a link opportunity
- Failing to check whether the linking page itself still has value before chasing reclamation
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