Local Seo
Local Schema Markup
Local schema markup is structured data code (JSON-LD) added to your website that tells search engines exactly what your business is, where it is located, and how to contact it. It uses the LocalBusiness schema type from Schema.org.
Why Local Schema Markup Matters for SEO
Schema markup removes ambiguity for search engines. Instead of guessing your business details from page content, Google reads structured data directly. It helps you earn rich results, reinforces your NAP data, and gives Google confidence in your business information.
How Local Schema Markup Works
You add JSON-LD code to your website pages specifying your business name, address, phone, opening hours, geo-coordinates, and business type. Google crawls this structured data and uses it to enhance your search appearance. Each location page should have its own LocalBusiness schema with location-specific details.
Common Mistakes
- Adding schema markup that conflicts with the visible content on the page
- Using generic Organisation schema instead of specific LocalBusiness types
- Not including schema on individual location pages for multi-location businesses
Sources & Further Reading: