Ecommerce Seo
Product Feed Optimisation
Product feed optimisation is the process of improving the quality and completeness of the product data you submit to Google Merchant Centre. It directly affects visibility in Shopping results and Shopping Ads.
Why Product Feed Optimisation Matters for SEO
Your feed is your product's resume — Google uses it to decide when and where to show your products. A poorly optimised feed means less visibility, higher costs per click, and more disapprovals. The brands winning in Google Shopping are the ones treating their feed like a core SEO asset.
How Product Feed Optimisation Works
Optimise product titles with relevant keywords and attributes (brand, colour, size), write detailed descriptions, use high-quality images, ensure accurate pricing and availability, and include all required identifiers (GTINs, MPNs). Regularly audit your feed for errors, warnings, and disapprovals in Merchant Centre.
Common Mistakes
- Using vague or keyword-stuffed product titles that do not match search intent
- Not including GTINs or other product identifiers that Google requires
- Letting feed data go stale with incorrect prices or out-of-stock products
Want to go deeper?
Read the full guide: Ecommerce SEO →
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