Ai Search

Speakable Schema

Speakable schema is structured data that marks specific sections of a page as suitable for text-to-speech playback, used by Google Assistant and other voice interfaces to read answers aloud. It signals which parts of your content are most appropriate for spoken delivery.

Why Speakable Schema Matters for SEO

Voice search queries are growing on mobile and smart speakers. Speakable schema explicitly signals your best content for voice extraction — without it, the system guesses. As AI assistants become more capable, speakable schema becomes part of a broader AEO strategy.

How Speakable Schema Works

Mark up concise, answer-style sections that work when read aloud, targeting 30-60 seconds of audio. Avoid marking up lists, tables, or highly visual structures that don't translate to audio. Implement in JSON-LD and use cssSelector or xpath to target specific page sections.

Common Mistakes

  • Marking up content with lists or tables that don't translate well to audio
  • Not implementing speakable schema on key informational pages
  • Overly long sections that exceed comfortable listening length
About the Author

Lawrence Hitches is an AI SEO consultant based in Melbourne and General Manager of StudioHawk. He specialises in AI search visibility, technical SEO, and organic growth strategy. Book a free consultation →