On Page Seo
User Signals
Behavioural metrics that indicate how users interact with your site and search results. These include click-through rate, dwell time, bounce rate, and pogo-sticking patterns.
Why User Signals Matters for SEO
Google uses interaction data from Chrome and Search to understand whether your content satisfies users. Strong user signals reinforce rankings. Weak ones tell Google your page isn't delivering on its promise, regardless of how well it's optimised technically.
How User Signals Works
Google measures how users interact with search results and your pages. If people click your result and stay, that's positive. If they click back immediately and try another result, that's a problem. Improve user signals by matching intent and delivering value fast.
Common Mistakes
- Focusing only on technical SEO while ignoring user experience
- Using clickbait titles that drive clicks but not satisfaction
- Ignoring page speed and layout shift issues that frustrate users
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