Ai Search
Voice Search Optimisation
Voice search optimisation is structuring content to perform well in spoken queries submitted through voice assistants including Siri, Google Assistant, Alexa, and AI-embedded interfaces. Voice queries are longer, more conversational, and more question-based than typed searches.
Why Voice Search Optimisation Matters for SEO
Billions of voice queries are made monthly — it's not a niche channel. Voice search is AI-first by nature, so the same optimisation that helps voice search helps AEO. Local searches like 'near me' queries are heavily voice-driven, creating significant opportunity for local businesses.
How Voice Search Optimisation Works
Use conversational question formats as headings. Keep answers concise and direct — voice results typically average 29 words. Target Featured Snippets since voice assistants read them aloud. Implement speakable schema and optimise your Google Business Profile for 'near me' voice queries.
Common Mistakes
- Ignoring voice search because it's harder to track than typed queries
- Writing overly long answers when voice results need to be concise
- Not optimising local presence for voice-driven 'near me' searches
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